At the NAB broadcast conference the Lightship Group revealed their A-170 Lightsign Airship. Instead of the “Goodyear†logo, the blimp displayed a LED screen that measured 30 by 70 feet. It can broadcast live TV events or slide shows. The only downside is it can only display one colour during the day for visibility reasons. Lightship is still researching if there is a market for these airships.
Implications - With contemporary society moving at such a fast-paced rate, it becomes difficult for companies to convey their message to consumers. Businesses must think of alternative ways to advertise and promote certain products, and non-conventional locations are only one aspect to consider.
Key Themes Behind This Trend
- Alternative Advertising
- The Lightsign Airship highlights the need for businesses to explore alternative ways of advertising and promoting their products.
- LED Technology
- The LED screen on the Lightsign Airship showcases the growing trend of using LED technology for large-scale displays.
- Event Marketing
- The Lightsign Airship demonstrates the potential for using airships to broadcast live TV events or slide shows, opening up opportunities for event marketing.
Where This Applies
- Advertising
- The Lightsign Airship presents disruptive innovation opportunities in the advertising industry, encouraging the exploration of non-conventional advertising methods.
- Technology
- The LED technology used in the Lightsign Airship presents disruptive innovation opportunities for the technology industry, particularly in the development of large-scale displays.
- Entertainment
- The Lightsign Airship's ability to broadcast live TV events or slide shows creates disruptive innovation opportunities in the entertainment industry, specifically in event marketing and experiential advertising.
