Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities.
“Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging,” says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear.
What's Driving This Trend
- Eco-friendly Design
- The use of sustainable materials and renewable energy sources in functional design.
- Green Campaigns
- Advertising campaigns that promote eco-friendly concepts and products.
- Off-the-grid Lighting
- The use of solar-powered or other renewable energy sources for outdoor lighting.
Who This Affects Most
- Automotive Industry
- The integration of hybrid or electric vehicles with sustainable design and marketing strategies.
- Industrial Design
- Incorporating eco-friendly elements into product and furniture design.
- Outdoor Lighting Industry
- Development of renewable energy sources for outdoor lighting solutions.
