LEGO is teaming up with NetDevil as it plans to connect its users one brick at a time with a virtual world of their own. This online, muti-user forum will bridge the creativity involved in building with social interaction that an online venue can offer.
Implications - People are renewing their interest in their past more then ever. Entertainment, architecture and design industries (to name just a few) have taken cues from old childhood favorites (such as LEGO) and incorporated them into adultized products. This virtual LEGO world is the perfect example of how companies that take a new spin on an old favorite are setting themselves up for success and to ultimately connect with their consumers.
What Makes This Trend Stand Out
- Renewed Interest in Past
- Creating adultized products based on childhood favorites, like LEGO, is a trend that can engage consumers and drive success.
- Virtual Worlds
- The development of virtual worlds, like the one LEGO plans with NetDevil, offers opportunities for immersive and interactive experiences.
- Bridging Creativity and Social Interaction
- Combining the creativity of building with the social engagement of online platforms can create disruptive innovation opportunities.
Sectors Adopting This
- Entertainment
- The entertainment industry can leverage the renewed interest in childhood favorites by offering adultized products and experiences.
- Architecture
- Architects and designers can incorporate elements from childhood favorites, like LEGO, into their projects to tap into nostalgia and engage consumers.
- Design
- Designers can take inspiration from popular childhood brands, such as LEGO, to create innovative products that resonate with consumers.
