Emotion-Sensitive Bags

LadyBag Helps the Forgetful

The LadyBag makes sure you ladies will never forget your keys, mobiles or any important gadget before you leave the house. Developed by a team of six women at Canada's Simon Fraser University, the LadyBag uses RFID technology to detect items in the bag.

If something is missing, the LadyBag will show the item's icon on the outside LED display. A smiley emoticon lights up when you're ready to go. To let the bag know what it should look for, each item to be tracked needs an RFID tag insert or attach to it. It's kind of a reverse application of the shopping RFID technology which beeps when you go outside the shop without paying for your item, this one wants the item to stay inside!

Also, the LED display on the outside of the bag reflects the owner's emotional state using emoticons. The bag determines your emotional state through your interactions which are registered via physical sensors

Emotion-sensitive Bags
Opportunity to develop more emotion-sensitive products using physical sensors.
RFID Tracking Technology
Potential to implement RFID technology in more innovative and reverse ways.
Smart Wearable Accessories
Room to explore wearable technology outside of fitness trackers and incorporate it into everyday fashion items.

Who This Affects Most

Fashion Retail
Opportunity to create trendy, tech-enabled bags and accessories.
Consumer Electronics
Potential to combine RFID and physical sensor technology in other products like smart home devices or personal assistants.
Health and Wellness
Room to explore how emotion-sensitive technology can be used in healthcare or mental wellness products.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 53%
Freshness 8%

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