These items from the Kermit Adidas range are borderline from a fashion police point of view—unless you love Muppets or the color green. These Stan Smith customized trainers are part of the Adicolor range, which also includes Mr. Happy and Miss Piggy.
I really am not sure where I stand on this one. It is as if acknowledging the fact that Kermit is cool with these Adidas trainers makes him uncool!
Implications - But can you imagine the amount of swagger one would have to have to rock these kicks without shame? Massive. They also seem ready made to be co-opted by an irony worshipping hipster. I'm sure Adidas had both of those markets in mind when they began developing these Kermit the Frog kicks.
What's Driving This Trend
- Customized Trainers
- Opportunity for brands to offer customizable sneakers with unique designs and collaborations, targeting niche markets such as fans of specific characters or themes.
- Adicolor Range
- Potential for brands to create limited edition collections with vibrant colors and unique characters to attract collectors and enthusiasts.
- Irony Worshiping Hipster Market
- Disruptive innovation opportunity to cater to the ironic hipster market by creating products that embrace nostalgia and kitsch, appealing to consumers who value uniqueness and individuality.
Who This Affects Most
- Fashion Apparel
- Fashion brands can explore collaborations with popular characters and influencers to create unique clothing and footwear collections, catering to the demand for personalized and exclusive fashion items.
- Collectibles
- The collectibles industry can capitalize on the popularity of limited edition collaborations and character-themed products, targeting avid collectors who seek unique and rare items.
- Streetwear
- Streetwear brands can tap into the hipster market by designing ironic and unconventional sneakers with nostalgic references, appealing to consumers who value self-expression and counterculture aesthetics.
