Have you ever heard that “... it’s as easy as riding a bike?” That saying comes from the fact that riding a bike is extremely easy and pretty much everyone knows how to do it.
In John Williamson’s art collection, ‘Biker Tribes,’ he takes a brief look at the ever expanding and encompassing culture that is the bicycle.
There is no person who can’t ride a bike. There are different bikes for different occasions and scenarios. Whether you’re a business man, a stunt-biker or a mom taking her children to school, no one is excluded by the cycling culture.
What's Driving This Trend
- Bicycle Diversity
- As more individuals become interested in the cycling culture, there is an opportunity to develop bicycles tailored to specific lifestyles; such as a bike for business professionals with features such as storage space or a bike for families with safety features.
- Eco-friendly Transportation
- As car transportation is associated with pollution and high expenses, developing more efficient bikes for mass use is an opportunity to promote environmental conservation and cheaper transportation.
- Cycling Events
- Organizing citywide cycling events can be used to kickstart a cycling culture in areas not accustomed to biking and inspire a movement of eco-friendly transportation.
Who This Affects Most
- Bicycle Manufacturing
- Opportunity for bicycle manufacturers to develop product lines that cater to specific lifestyles such as business professionals, families and stunt-bikers.
- Urban Transportation
- With cycling as a cheaper and eco-friendly mode of transportation, government and private companies can invest in the development of cycling infrastructure as part of an urban transport plan.
- Tourism
- Cycling events can be combined with tourism to promote a local area and attract tourists while promoting the health benefits of cycling.
