In the next month Japaneses will get free soft drink or coffee for free from vending machines. The only thing they need to do is watching 30 seconds advertisement on the vending machines. Apex Corp., the vending machine operator, will use vending machines as a new medium of advertising. Under the "MediCafe" project, the company offers advertisers to sell their products through monitors on vending machines. Cutomers can wait their drink by watching the ads and the drink will be a dispensed paper cup with an advertisement printed on it.
