Comeback Exhaustions

Janet Jackson Hospitalized on Tour

Many Janet Jackson fans are disappointed she canceled part of her tour due to illness which brought her to a Montreal hospital.

"A 42-year-old body can't handle what a 22-year-old body can," a source said. "I can tell you that she's definitely tired. It was probably exhaustion. She is doing back-to-back, three-hour shows, and her body isn't the same as it used to be."

Although its her first tour in seven years, from an aesthetic perspective, she could have fooled me. Those that have had a chance to see Janet Jackson in her comeback tour have been blown away by her outstanding performance and rockin' bod.

I think Janet Jackson may be ready for a comeback, but she needs to come back as herself. What she, and many other celebrities seem to miss is that when you 'come back' years later, people expect you to age. If Janet Jackson wants to make a truly strong comeback, she would be smart to capitalize on the embrace of aging celebrity....

Aging Celebrity Comebacks
There is an opportunity for aging celebrities to embrace their age and create successful comebacks that showcase their continued relevance.
Exhaustion Prevention for Performing Artists
An opportunity exists to develop products and services that cater to the unique needs of performing artists and help prevent exhaustion and burnout.
Virtual Tours for Concertgoers
The use of virtual reality technology could provide a new way for concertgoers to experience live performances without the physical demands of attending a tour in person.

Sectors Adopting This

Entertainment
The entertainment industry can benefit from developing strategies and resources to support aging celebrities and help them create successful comebacks.
Wellness
The wellness industry has an opportunity to create products and services geared towards performing artists to help prevent exhaustion and burnout.
Virtual Reality
The virtual reality industry could expand its use beyond gaming and provide a new way for people to experience live performances without the physical demands of attending a tour in person.
SCORE
2.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 3%
Freshness 8%

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