If you've contemplated getting an iPhone but haven't been quite ready to commit, then consider renting one from erento.
The online company knows that as excited as consumers are about the touchscreen Apple gadget, they're also wary of the high price. Sales have actually dropped recently, which is a dangerous sign so close to the holidays.
"Erento is offering to rent out iPhones to the uninitiated/unconvinced/unable to cough up hundreds of pounds, for £29 per day or £99 per week," T3 wrote. "Not exactly bargain basement prices, but erento clearly thinks that for the novelty of trying one out, there's a market out there."
This way you can show up at your holiday parties looking like you're hip with the latest and greatest gadget of the season! Renting it for all of December would be a little silly; at that point, you could own your own, but if you only need it for those occasions you need to dress to impress, it's a good option!
If you dig the concept of renting designer items, check out some other luxury rental services:
Key Themes Behind This Trend
- Iphone Rental Services
- Erento's iPhone rental service presents a market opportunity for other companies to venture into the phone rental industry.
- Luxury Item Rental Services
- Luxury item rental services, like erento, provide an avenue for consumers to access designer items without the high cost; a strategy that can disrupt the traditional luxury retail market.
- Flexible Payment Options
- Flexible payment options for high-priced items, like renting an iPhone, is an emerging trend that allows buyers to manage their finances better, presenting market opportunities for payment and financing companies.
Where This Applies
- Mobile Technology
- The mobile phone industry can explore the possibility of offering rental options for their products to cater to consumers who are hesitant to buy due to the high price.
- Luxury Retail
- The traditional luxury retail market needs to take note of rental services such as erento that offer a new way for consumers to experience luxury without owning it.
- Payment and Financing
- Payment and financing companies can explore the trend of flexible payment options for high-priced items, like renting an iPhone, to help customers manage their finances and capture the increasing demand.
