This year's U.S. presidential elections are considered an 'Election 2.0', making reference to the concept of Web 2.0 (where Internet users produce the content), because of the many actions of the voters coming to promote their candidates.
The latest action to track the progress of the elections during Super Tuesday was the junction between Twitter and Google Maps.
"Instead of sitting on the sidelines, you can send a simple text message about your voting experience," the official Google Blog explained. "Huge turnout? Taking too long in line? Did you just vote for the first time? We want it all, if you can keep to 140 characters or less."
Twitter updates on the Google Super Tuesday Map could be seen throughout the day.
Click here to view the results of the interesting mashup.
On Thursday, Google will be posting the highlights. The Google Super Tuesday Map is only one part of campaign. Google's also posting constant update on new YouChoose '08 videos, election headlines and primary state results.
There's also a new Google Gadget to track individual candidates in 24 states.
Key Themes Behind This Trend
- Web 2.0 Elections
- Opportunity for digital platforms to enhance voter engagement and track election progress through innovative tools like Twitter and Google Maps.
- Real-time Election Tracking
- Demand for real-time updates and visual representation of election data, creating opportunities for data visualization and analytics companies.
- Personalized Candidate Tracking
- Rise in demand for personalized tracking tools that allow voters to follow and analyze individual candidates across multiple states.
Where This Applies
- Digital Platforms
- Digital platforms can leverage Web 2.0 concepts to create innovative tools for voter engagement during elections.
- Data Visualization
- Companies specializing in data visualization and analytics can help visualize and interpret real-time election data for better understanding.
- Technology Tools
- Demand for personalized candidate tracking tools creates opportunities for companies developing tracking apps and gadgets.
