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Timelined Anniversary Ads

Garrett Neff Celebrates Calibre's Birthday from Start to Finish

Australian clothing brand Calibre is celebrating its 20th birthday with an anniversary collection featuring supermodel Garrett Neff of Click Models.

The anniversary collection showcases the brand’s Spring/Summer 2009 line--remember, summer will be coming soon for Australia!--with Garrett Neff in a series of photographs that actually seem to timeline what it would be like from the start to finish of an anniversary party--if you were partying by yourself.

The ads follow a fairly understandable progression, with Garrett Neff blindfolded for the surprise party, blowing out birthday candles, wearing a party hat, stealing a pinata (this might happen at some parties!), making a telephone call in undies and a blazer, standing wet in a shower stall, being blasted by fake snow, standing wet in a shower stall again, and then finally sprawling back on a couch hissing at the camera because it’s really too late for the party to continue.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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