There's no doubt that the hundreds of wheeled trash bins that dot every neighborhood are eyesores. After all, they're meant to hold trash, not look good, right? The agency called Cow took the brutal bins in their collective hands and organized a guerrilla beautification campaign in Woodstock, Cape Town. Five trash bins were taken from random addresses, and each one was given to a different design agency for a vinyl makeover.
Implications - The five agencies that were involved in the awesome makeovers are Am I Collective, Cow, Kronk, The President and Room 13. The locations where the bins were placed were all chosen at random. The people whose bins were taken away from their homes were quite delighted when they got them back all doctored up in amazing designs.
What's Driving This Trend
- Trashcan Makeovers
- Creative designs for trashcans could provide a unique opportunity for branding and marketing agencies to create guerrilla marketing campaigns.
- Guerrilla Beautification Campaigns
- More companies, especially those who offer outdoor services, could focus on creating public beautification campaigns that are low cost and high impact.
- Vinyl Wrapping
- Investment in vinyl wrapping and other surface wrapping technologies could provide opportunities for entrepreneurs to develop new businesses around surface customization.
Who This Affects Most
- Marketing and Advertising
- Marketing and advertising agencies could explore innovative ways to use trashcans for guerrilla marketing campaigns and brand placement.
- Urban Planning and Architecture
- Urban planners and architects could consider the incorporation of creative, aesthetically pleasing trashcans into public spaces to improve the urban landscape.
- Printing and Packaging
- Printing and packaging companies could explore new business opportunities centered around vinyl wrapping and surface customization, as this idea gains more traction in urban areas.
