Eva Mendes Would Rather Go Naked

PETA Anti-Fur Campaign

The newest celebrity face for PETA's "Fur? I'd rather go naked" animal rights campaign is Eva Mendes. The actress (Hitch, 2 Fast, 2 Furious), posed for a number of racy portraits which debuted in New York City today.

"I love animals, but I hadn't had a pet since I was a kid," she said in an interview. "I recently got a dog and he's not only made me a happier girl--he's made me much more sympathetic to animal rights. I look at my beautiful dog and think, 'Of course I'd never eat him or skin him for his fur, so why would I be okay with eating a cow or wearing a cheetah?' It's just not right. It's a contradiction."

Check out six other celebs who who rather go naked than wear fur:

Celebrity Endorsements for Animal Rights
Disruptive innovation opportunity: Collaborating with celebrities to promote animal rights and raise awareness about cruelty in industries like fur, leather, and animal testing.
Ethical Fashion Movement
Disruptive innovation opportunity: Developing eco-friendly and cruelty-free alternatives to fur and leather, and promoting sustainable fashion practices.
Increasing Awareness of Animal Rights
Disruptive innovation opportunity: Utilizing social media and technology to educate and inform consumers about the ethical treatment of animals and the impact of their choices on animal welfare.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Transforming the fashion industry by creating innovative and sustainable materials that are cruelty-free and eco-friendly.
Entertainment
Disruptive innovation opportunity: Leveraging celebrity endorsements and collaborations to promote animal rights and encourage ethical choices among consumers.
Technology
Disruptive innovation opportunity: Developing digital platforms and apps that provide easy access to information and resources for supporting animal rights and making ethical purchasing decisions.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 99%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X