Australia has the best of everything. Coral reefs, Kylie Minogue, didgeridoos, and the Ellery Winter 2010 collection. This season’s offerings mixes rock’n'roll with classic film aesthetic with its A Tribute to Dr. Strange collection.
With amazing structures, and using leather pieces, ostrich feather detailing, and hand sewn embellishments, the collection channels a sexy nurse vibe with the offbeat medical jargon used throughout. Check out the gallery for more of the Ellery Winter 2010 collection.
Implications - Consumers in modern society are looking for abstract designs. No longer attracted to a straight-forward aesthetic, customers are looking for ones that feature unconventionality. Companies could focus on this in order to gain more attention on the market.
What's Driving This Trend
- Abstract Designs
- Companies can tap into the trend of abstract designs to attract customers who are no longer interested in straight-forward aesthetics.
- Mixing Rock 'n' Roll with Classic Film Aesthetic
- Brands can explore the trend of combining rock 'n' roll elements with classic film aesthetics to create unique and edgy fashion lines.
- Offbeat Medical Jargon
- Incorporating offbeat medical jargon into fashion collections can create a unique and provocative vibe that appeals to modern consumers.
Who This Affects Most
- Fashion
- The fashion industry can take advantage of the trend towards abstract designs and the fusion of rock 'n' roll and classic film aesthetics.
- Entertainment
- The entertainment industry can explore collaborations with fashion brands to capitalize on the trend of mixing rock 'n' roll with classic film aesthetics.
- Healthcare
- The healthcare industry could partner with fashion brands to incorporate offbeat medical jargon into clothing designs, creating a new market for medical-themed fashion.
