Elbphilarmonie by Herzog and de Meuron is scheduled to open in 2010. The building, by the Suisse architectural firm, will dominate the long forgotten Hamburg waterfront.
The Elbphilarmonie will coexist with the most massive ongoing urban construction in Europe, the HafenCity district. The Elbphilharmonie will house The Elbe Philharmonic Hall, as well as host a luxury hotel, residential apartments, wellness area, conference center, the Klingendes Museum, North German Radio, restaurants, and night clubs.
Implications - Creating a modern feel through contemporary design is a concept that has taken over many facets of the art, design, and fashion worlds. Consumers are on a constant quest for anything and everything modern in design, so companies would benefit from incorporating contemporary designs into their advertising strategies.
Why This Trend Is Growing
- Contemporary Design
- Companies would benefit from incorporating contemporary designs into their advertising strategies.
- Urban Construction
- There are opportunities for disruptive innovation in the urban construction industry.
- Waterfront Expansions
- Waterfront developments are a trend that can be capitalized on by businesses.
Industries Being Reshaped
- Architecture
- Architectural firms can explore contemporary design and waterfront development opportunities.
- Hospitality
- Hotels can incorporate contemporary design elements and capitalize on waterfront locations.
- Entertainment
- Nightclubs and event centers can benefit from waterfront expansions and modern design concepts.
