Any man will tell you that two cute girls walking down the street is better than one. Emporio Armani opted for this new format this week in Milan for his Fall 2009 show. It’s a refreshing change from the one-by-one shuffle-through that fashion watchers have become accustomed to, especially since so many of the runway shows these days are oh-so-long.
I applaud the designer for acknowledging that the audience is in fact savvy enough to analyze two garments at the same time. The whole show feels more human, and adds the impression that these are simply fashionable friends out for a stroll.
Besides, everyone knows women love to head to the bathroom in pairs, so why not let the models share the same luxury?
What Makes This Trend Stand Out
- Double Runway Models
- Emporio Armani uses a two-by-two format for his Fall 2009 show.
- More Efficient Runway Shows
- Designers are experimenting with new presentations and show formats to keep audiences engaged and make the most of their time.
- Personalized Fashion Shows
- Designers are considering ways to make their runway shows feel more relatable and personable to consumers.
Sectors Adopting This
- Fashion Industry
- Runway shows are a mainstay of the fashion industry, and designers are constantly innovating with new formats and presentations.
- Event Planning Industry
- Organizers of fashion shows and other events can benefit from experimenting with new layouts and formats to keep attendees engaged.
- Marketing Industry
- New runway formats and presentations can provide opportunities for marketers to create buzzworthy events and experiences.
