This is truly an amazing brain game. Stare at the spinning dancer and decide which way she is spinning - clockwise or counter-clockwise? Supposedly, the direction you perceive tells us whether you are left- or right-brain dominant. Clockwise: right-brain dominant (imaginative, philosophical, touchy-feely, impetuous). Counter-clockwise:left-brain dominant (logical, practical, detail-oriented, safe). And some people can see both!
Implications - Consumers, while primarily rational, have an irrational underbelly that motivates their decision-making. Consumers are most engaged when talking about themselves or finding things out about themselves. Companies should create opportunities for their customers to explore and celebrate their more venal qualities, with the hopes of forming a deeper connection.
What Makes This Trend Stand Out
- Consumer Self-exploration
- Creating opportunities for customers to explore and celebrate their more venal qualities can form a deeper connection with consumers.
- Embracing the Irrational
- Recognizing the irrational underbelly of consumer decision-making can lead to more engaged consumers.
- Personalized Engagement
- Providing personalized experiences that allow customers to learn more about themselves can enhance customer engagement.
Sectors Adopting This
- Marketing and Advertising
- Marketing campaigns that encourage consumer self-exploration can create deeper connections with target audiences.
- Psychology and Behavioral Sciences
- Understanding the irrational aspects of consumer decision-making can lead to more effective marketing strategies.
- Personal Development and Self-help
- Creating products and services that allow individuals to explore and understand themselves can tap into the growing self-help market.
