A Japanese formal men's wear company and chain store, Aoki, has come up with a deodorant suit, shirt and socks which promise to eliminate body odor during the hot dog days of summer.
The company also supports the Japanese government's initiative to combat global warming. Office workers are being encouraged to dress lightly and to reduce air-conditioning costs. Their deodorant line as part of that effort offers men a solution to the inevitable sweating and stinking.
Silver ions have been incorporated into the fabric which have a toxic effect against bacteria, viruses and fungi making the clothing anti-bacterial and thus reduces body smells. Aoki clothing is also extra light and moisture-absorbing which all helps.
The Farago Aircool suit costs $370, the the other deodorant apparel are less costly - t-shirt($13), polo-shirt ($37) and socks (7.80).
Below are some more clothes to help you cool off.
Why This Trend Is Growing
- Deodorant Clothing
- Opportunity: Develop innovative clothing infused with deodorant properties to address body odor.
- Anti-bacterial Fabric
- Opportunity: Create fabrics treated with silver ions to prevent the growth of bacteria, viruses, and fungi for various applications.
- Moisture-absorbing Apparel
- Opportunity: Design clothing with enhanced moisture- absorbing capabilities to provide comfort in hot and humid environments.
Industries Being Reshaped
- Men's Formal Wear
- Opportunity: Introduce deodorant-infused clothing lines within the men's formal wear industry to cater to customers looking for odor-defying options.
- Sustainable Fashion
- Opportunity: Incorporate eco-friendly practices in the production of deodorant clothing to align with the growing demand for sustainable fashion.
- Workplace Attire
- Opportunity: Collaborate with companies and organizations to provide deodorant apparel as a solution for odor control and cost-saving measures in workplace attire.
