WoW, or World of Warcraft to the rest of us, has a huge cult following. Now Dell is onto that trend, offering the new Dell XPS WOW edition notebook PC.
Dell and Bizzard Entertainment ask you to choose btween Alliance or Horde logos along with other WoW artwork. Dell wouldn't put out a punk machine for this awesome game. It's over-clockable, duo processor, 3.4 Ghz, NVIDIA graphics board and more.
Implications - Any company seeking that seeks to establish a connection with consumers on an emotional or personal level would be wise to feature ad campaigns that allow consumers to choose a design winner of a product they will sell. By placing that level of trust (and fiscal power) in the hands of consumers, the company shows a willingness to partner with its customers in order to better serve them.
Why This Trend Is Growing
- Cult Following Notebooks
- The trend of creating notebooks specifically targeted towards niche fandoms or cult followings presents an opportunity for brands to establish a strong emotional connection with consumers.
- Personalized Design Campaigns
- The trend of ad campaigns that allow consumers to choose a design winner of a product they will sell enables companies to build trust and engage customers on a deeper level.
- Gaming-inspired Laptops
- The trend of launching laptops with designs inspired by popular video games opens up opportunities for brands to tap into the lucrative gaming market and cater to gaming enthusiasts.
Industries Being Reshaped
- Computer Hardware
- The computer hardware industry can benefit from the trend of creating notebooks specifically targeted towards niche fandoms or cult followings by designing products that cater to the unique preferences and interests of different consumer groups.
- Marketing & Advertising
- The marketing and advertising industry can leverage the trend of personalized design campaigns to create engaging and interactive ad campaigns that empower consumers to make design choices, fostering a sense of partnership and loyalty.
- Gaming Technology
- The gaming technology industry can capitalize on the trend of launching laptops with designs inspired by popular video games by creating gaming-centric features and customized experiences that enhance the gaming performance and aesthetics of the laptops.
