Watches That Need Decoding

Superior Minimalist Watch

This ultra modern, minimalist watch is for those who eschew the traditional timepiece. The Superior watch requires the wearer to decode the time from the two rows of lit and unlit diamonds.

The watch has been made with strong materials like tungsten carbide, with or without a polished titanium carbide coating, which inspired the name "Superior". Each watch is custom fitted.

One row of six flush cut diamonds denotes the hours and the other row, the minutes in blocks of 10 minutes. The minutes are easy to decode as seen by the diagram. Each lit diamond represents successive blocks of 10 minutes. The hours are trickier since there are 12 hours to fit in a row of just six diamonds. You have to multiply the number of unlit diamonds before the lit one by two. Then add the number of lit diamonds to that result. It might be easier for some people to just plumb for a regular watch.

Kyle Cherry is a Seattle, Washington based industrial designer who came up with this concept watch.

Minimalist Watches
Disruptive innovation opportunity: Develop minimalist watches that require decoding, offering a unique and exclusive time-telling experience.
Custom Fitted Watches
Disruptive innovation opportunity: Create custom fitted watches that cater to individual preferences, offering a personalized and comfortable wearing experience.
Innovative Time-telling Mechanisms
Disruptive innovation opportunity: Invent new time-telling mechanisms that challenge traditional watch designs, providing a novel and engaging way to read the time.

Sectors Adopting This

Luxury Watch Industry
Disruptive innovation opportunity: Integrate decoding elements into luxury watches, targeting affluent consumers seeking unique and exclusive timepieces.
Custom Watch Industry
Disruptive innovation opportunity: Combine custom fitting with innovative time-telling mechanisms in the watch industry, appealing to customers who value personalized experiences.
Fashion Tech Industry
Disruptive innovation opportunity: Merge fashion and technology by developing minimalist watches with innovative time-telling features, attracting tech-savvy and style-conscious consumers.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 60%
Freshness 8%

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