Coloribus is a cool advertising site that shows you who is stealing other people's ideas. Nice!
From Coloribus:
How often do you get to meet identical people?
— On a rare occasion if they are not twins .
— Is it possible that the same genius idea strikes different people at the same time?
— It is known to happen. Are there such cases in the world of advertisement ?
— Yes, they're all around us!
On these pages they introduce you to a collection of ads using the same idea or image prepared by different agencies.
Rare and special.
What's Driving This Trend
- Identical Idea Ads
- Identifying and showcasing instances where different agencies create ads with the same idea or image.
- Agency Idea Theft
- Highlighting cases of agencies stealing ideas from each other in the advertising industry.
- Unoriginal Advertising
- Bringing attention to the prevalence of unoriginal ads in the advertising world.
Who This Affects Most
- Advertising
- Opportunity for agencies to create innovative campaigns that stand out from the crowd and avoid idea theft.
- Creative Industry
- Encouraging creatives to think outside the box and come up with unique concepts to avoid duplication.
- Marketing
- Opportunity for marketers to leverage the importance of originality in their campaigns and differentiate themselves from competitors.
