Maja Ganszyniec’s “Less Idol” altered images of some the world’s most famous people prove that even small characteristics of a person can be our core fascination with them.
It’s amazing how a simple facial mole, pair of glasses or over-plumped lips make a person the idol we relate to. Take away that feature and they suddenly become less sexy, less edgy or not as nearly as intimidating.
Pam Anderson as an A cup and with an average lip size becomes the girl next door, Bob Marley looks less than hip without his dreads and John Lennon sans his signature wire-rimmed glasses seems almost mousey.
What Makes This Trend Stand Out
- Altered Images
- Opportunity for disruptive innovation in the digital photo editing industry to develop advanced tools for altering and manipulating images.
- Emotional Connection
- Opportunity for disruptive innovation in the entertainment industry to explore new ways of creating emotional connections with audiences by challenging societal standards of beauty and fame.
- Subtle Changes
- Opportunity for disruptive innovation in the cosmetic industry to develop products and services that celebrate and embrace unique and unconventional features rather than covering them up.
Sectors Adopting This
- Digital Photo Editing
- Disruptive innovation opportunities in the digital photo editing industry to advance technology for altering and manipulating images.
- Entertainment
- Disruptive innovation opportunities in the entertainment industry to challenge societal norms and create emotional connections with audiences through unconventional representations of famous figures.
- Cosmetics
- Disruptive innovation opportunities in the cosmetics industry to shift focus towards celebrating and enhancing unique features rather than conforming to traditional beauty standards.
