Burger King’s body spray, Flame, recently launched in the UK with none other than Piers Morgan of ‘Britain’s Got Talent’ leading the pack.
The ad features a scantily clad Piers Morgan dripping in Flame, the men’s fragrance that has “the scent of seduction with a hint of fire-grilled beef.”
The hilarious print ads feature Piers Morgan in nothing but a loin cloth covering his goodies. What could possibly go better with a night of Piers Morgan judging on ‘Britian’s Got Talent’ than the sweet sensual smell of beef juice?
Why This Trend Is Growing
- Celebrity Endorsements
- The use of celebrities to promote products such as body spray offers a disruptive innovation opportunity to increase brand visibility and appeal.
- Unconventional Fragrances
- The introduction of unexpected scents like fire-grilled beef in body spray presents a disruptive innovation opportunity for the fragrance industry to stand out and attract new customers.
- Humorous Advertising
- The use of humorous and unconventional ads, such as featuring a scantily clad Piers Morgan in Burger King's body spray campaign, presents a disruptive innovation opportunity to capture consumer attention and create memorable brand experiences.
Industries Being Reshaped
- Celebrity Endorsements
- The use of celebrity endorsements in the fragrance industry offers a disruptive innovation opportunity to enhance brand image and drive sales.
- Fast Food
- The intersection of the fast food and personal care industries, demonstrated by Burger King's body spray, presents a disruptive innovation opportunity for fast food chains to expand their product offerings and diversify revenue streams.
- Print Advertising
- The use of unconventional and humorous print ads, like Burger King's body spray campaign featuring Piers Morgan, presents a disruptive innovation opportunity for the advertising industry to create engaging and memorable campaigns.
