If you have ever felt the need to showcase your badass side in a drinking competition, the Chug Mug might just be the perfect glass for you.
The Chug Mug holds 60 ounces of beer, with a status engraved meter on the side. The different levels are labelled with phrases such as “you are a disgrace to this mug”, “nice try, you suck”, “what is wrong with you?”, “good effort”, and of course “badass”.
Test how good of a chugger you are with the Chug Mug.
Key Themes Behind This Trend
- Competitive Drinking
- Develop innovative drinking accessories and competitions that cater to the growing interest in competitive drinking.
- Novelty Glassware
- Create unique and playful drinking vessels that enhance the drinking experience and serve as a conversation starter.
- Social Media Stunts
- Leverage viral social media challenges and stunts to promote drinking-related products and engage with a young, adventurous audience.
Where This Applies
- Barware
- Design and manufacture specialized glassware and accessories for bars and drinking establishments to enhance the customer experience.
- Event Planning
- Organize themed events and competitions centered around drinking challenges and utilize novelty glassware as an added attraction.
- Marketing and Advertising
- Collaborate with brands to create viral social media campaigns that involve drinking challenges and promote products like the Chug Mug.
