ASPCA’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s inner-city male dog owners. Its graffiti-inspired design features the tagline “Fix your dog. It’s all good.” The two variants of the ad are featured in the gallery above.
The ASPCA ad was created by Pyper Paul + Kenney, who are based out of Tampa, Florida. While it remains to be seen how inner-city males will respond to graffiti advertising, at least the ads won’t garishly stand out from their surroundings.
Key Themes Behind This Trend
- Graffiti Advertising
- Opportunity for businesses to leverage graffiti-inspired designs in their advertising campaigns.
- Inner-city Marketing
- Potential for targeted marketing campaigns aimed at inner-city male consumers.
- Animal Advocacy
- Room for innovation in creating compelling campaigns to promote spaying and neutering of pets.
Where This Applies
- Advertising
- Disruptive innovation possibilities for the advertising industry to incorporate graffiti-inspired designs into their campaigns.
- Marketing
- Opportunities for disruptive innovation in targeted marketing strategies directed towards inner-city male consumers.
- Animal Welfare
- Chance for innovation in the animal advocacy industry by creating impactful campaigns to promote spaying and neutering of pets.
