These 80's graffiti-inspired bottles of Belvedere are by street artist Andre, who worked with the premium vodka brand for their 'Luxury Reborn' campaign. These promo shots were taken by Terry Richardson for the campaign's launch on February 5.
The limited-edition Belvedere IX bottles designed by Andre will be released during the Cannes International Film Festival in May. Andre says that his inspiration for the bright pink design was the 80's-era graffiti he encountered in his hometown of Paris.
What's Driving This Trend
- Graffiti-inspired Bottle Designs
- Creating liquor bottles with designs inspired by graffiti art can attract a younger, more urban consumer base.
- Collaboration with Street Artists
- Partnering with street artists like Andre can bring a sense of edginess and cultural relevance to luxury brands.
- Limited-edition Branding Campaigns
- Releasing limited-edition bottles during exclusive events like the Cannes International Film Festival can generate excitement and exclusivity for the brand.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverage industry can incorporate graffiti-inspired bottle designs to stand out in a competitive market.
- Art and Design
- The art and design industry can explore collaborations with luxury brands to create unique, limited-edition products.
- Marketing and Advertising
- The marketing and advertising industry can utilize limited-edition branding campaigns to generate buzz and attract attention to brands.
