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Alexandre Herchcovitch

A Brazilian Vibe

This Latin hip designer made quickly its way among the first names of Brazilian fashion and not only (I bet he will become an important name in the fashion world). Last year he became popular by redesigning the uniform for McDonald's employees in Brazil and recently he made possible the opening of its first store abroad. He chose a hot spot on the fashion industry, not the over crowded and worn out Milan, Paris, or London, but the cool Daikanyama district in Tokyo. With an unique feeling of clothes and silhouettes, this new wave designer trained at a rigid Catholic school will soon become a fashion icon.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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