Ford Synus

Mobile Home Concept

The SYNUS is a mobile home concept vehicle designed by Ford that is formed in urban armor and stirred by the fashionable B-cars of crowded international hotspots. It is filled with deluxe features “like a mini-home theater with multi-configuration seating, a multi-media work station, and a 45-inch LCD from Sharp,” according to Ford. The deluxe mobile home is controlled by your laptop through Wi-Fi.

The bullet-resistant windows are covered by protective shutters to safeguard the vehicle while it's parked, and a combination lock on the driver's side of the vehicle offers an additional layer of protection.

Implications - Modern mobile homes feature the best in technological features and address problems faced by previous iterations of RVs and automotive accommodations.

Luxury Mobile Homes
The trend of mobile homes designed with deluxe features offers potential for disruptors to innovate on the concept of traditional RVs.
Technology-enabled Mobile Homes
The integration of laptops and Wi-Fi in modern mobile homes presents opportunities for innovators to improve the functionality and convenience of the lifestyle.
Compact Urban Living
The contemporary design of the SYNUS showcases the trend of compact urban living and creates opportunities for disruptors to innovate on space-efficient living solutions.

Where This Applies

Recreational Vehicle (RV) Industry
The RV industry can leverage the trend of luxury mobile homes by incorporating high-end features in traditional RV models.
Automotive Industry
The design and technology featured in the SYNUS and other mobile homes offer potential for disruptors in the automotive industry to innovate on the concept of transportation and accommodation.
Home Entertainment Industry
The inclusion of mini-home theaters and multimedia workstations in mobile homes offers potential for disruptors in the home entertainment industry to explore unique entertainment solutions for compact living spaces.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 69%
Freshness 8%

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