There is a huge difference between Japanese and Chinese food, and an even greater contrast between Japan's athletes are used to eating and that which will be served at the Beijing Olympics later this summer.
To prepare their palates for the different culinary options to be offered at the games, Japan's athletes underwent official "Olympic Menu Fair" tastings this week. In addition to new flavours, the food will be served with westernized cutlery, so all athletes accustomed to eating with chopsticks will need to practice their knife and fork skills.
Why This Trend Is Growing
- Cultural Food Integration
- Opportunities exist for companies to provide opportunities for cultural food integration
- Hybrid Culinary Products
- Companies can innovate and create hybrid culinary products that blend Asian and Western cuisine
- International Palate Training
- There is potential for companies to offer international palate training, teaching people how to appreciate and enjoy world cuisine
Industries Being Reshaped
- Culinary Arts
- Culinary arts industries can innovate to create new international cuisine that blends different cultures
- Food Manufacturing
- Food manufacturing industries can experiment with new ingredients and techniques to create hybrid culinary products that appeal to different audiences
- Personal Training
- Personal training and nutrition industries can offer international palate training to help clients enjoy different cultural foods
