The Trimapee 2012 Comatose campaign is strange and avant-garde. The haunting photo series, lensed by photographer Mariah Jelena, stars model Cody Bayliss in the role of an androgynous wanderer.
The shoot's styling by Trimapee designers Mario-Luca Carlucci and Peter Strateas aims to capture a comatose mood and feeling. The designers do this by focusing on fabric, its purpose and its effect on those wearing it. The edgy collection features a variety of textiles including cashmere, silk and virgin wool. Cody wears sharp and sleek tailored looks along with voluminous and draped silhouettes.
The dark wooded pictorial is edgy, modern and androgynous juxtaposing feminine-inspired pieces with timeless tailoring. Monochromatic looks are fused with brightly hued accent pieces that are eye-catching and make a statement. This melancholy shoot is dark, somber, mysterious and fashion-forward.
Image Credit: <a target="_blank" href="https://www.mariahjelena.com/">Mariah Jelena</a>
Why This Trend Is Growing
- Avant-garde Fashion
- Opportunity for designers to create edgy and ambiguous clothing styles that challenge traditional gender norms.
- Androgynous Styling
- Potential for brands to embrace androgyny in their advertising and marketing campaigns, catering to a more diverse and inclusive consumer base.
- Moody Photography
- Demand for photographers to capture dark and mysterious visuals that evoke strong emotions and create an immersive storytelling experience.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity for fashion designers to push boundaries and explore gender-neutral clothing.
- Advertising
- Opportunity for brands to break gender stereotypes and appeal to a wider audience by featuring androgynous models in their campaigns.
- Photography
- Growing market for photographers who can deliver unique, moody visuals that capture the essence of modern aesthetics and challenge conventional norms.
