LVMH Introduces The Latest in Luxury Consulting

 - Jan 28, 2007   Updated: May 4 2011
References: celux & saikalisarchitects
Upgrade your entire life with a Luxury Lifestyle Curator. "CELUX is a private / members only club in Tokyo created by LVMH. Our goal is to "curate" an entire lifestyle, and we hope to create a new standard in luxury." Maybe this kind of coaching is the solution for all your problems... Do you have enough money?

Implications - Private clubs are a great way to reward individuals who have been loyal to a brand. It's the perfect method for attracting new buyers and keeping the old ones who eventually get rewarded with special treatment. It may give off an elitist vibe, but that's only if whatever is being sold is absolutely exclusive. Companies can get the best of both worlds by using a point system that will reward loyal consumers and encourage new ones to stay faithful.