Playful Paint Chip Pairings

Inka Mathew Matches Small Objects with Pantone Color Swatches

Graphic Designer Inka Mathew creatively infuses small, everyday objects with Pantone color swatches to create modern art. Once she finds the perfectly matched pair, she snaps a photo with her iPhone, edits them with Snapseed and posts them online. The collection of playful snaps is called 'Tiny PMS Match.'

The project features objects she has found around her home -- many of which include children's toys, such as dinosaur figurines, LEGO heads and toy guns.
She also matches flowers growing in her neighbourhood and food with their equivalent pantone paint chip. Somehow she manages to match the colors to a tee with every single object. The collection of photos is still growing, so I can't wait to see if her explicit matching skills continue.

Color Matching Trend
Matching colors in creative and unique ways is becoming a growing trend in design and visual arts.
Everyday Object Art Trend
Incorporating everyday objects into modern art and design is a trend that is continuing to gain popularity.
DIY Color Challenge Trend
Encouraging people to find and match colors in their everyday life is a trend that is becoming more popular through social media challenges.

Who This Affects Most

Design
Designers can capitalize on these trends by exploring new ways to incorporate everyday objects and color matching into their work.
Visual Arts
Artists can take part in or even start social media challenges to engage with audiences through color matching and everyday object art.
Social Media
Social media platforms can leverage these trends by encouraging users to share their own color matching and everyday object art creations through challenges and hashtags.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 35%
Freshness 8%

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