Music made me do it! That is the brilliant copy of the new LG ads promoting their range of music and multimedia phones.
The blamatory copy is coupled with images of young men and women doing crazy stuff they feel the need to apologize for. The acts include getting a huge body tattoo or getting in a bloody fight.
The ads were photographed by Kenneth Cappello, and reflect a raw energy and young cool vibe.
Implications - In today's society, consumers are forced to endure countless social rules and guidelines that can often create a seemingly limited or constrained environment. Businesses that offer their clients products that liberate them or lead to them feeling empowered will likely experience favorable results. Consumers will flock to those products that enable them to be carefree and free-spirited.
Why This Trend Is Growing
- Music-centric Ads
- Businesses can capitalize on the trend of using music in ads to promote their range of products to a younger demographic.
- Blamatory Advertising
- Using ads that are edgy or provocative in nature can help businesses attract attention and appeal to customers seeking products that break the rules.
- Youth-oriented Marketing
- Businesses can focus on marketing their products, particularly electronics, to younger generations by using ads that showcase the lifestyle of their target audience.
Industries Being Reshaped
- Consumer Electronics
- Companies in this industry can use music-centric and edgy ads to promote their latest products to young millennials and Gen Z customers.
- Fashion & Apparel
- This industry can capitalize on the youth-oriented marketing trend to promote clothing lines that cater to a carefree and free-spirited lifestyle as reflected in the LG ads.
- Music & Entertainment
- Companies in this industry can partner with consumer electronics companies to create campaigns that promote both their products and music personalities to a young demographic.
