It is quite often done the other way around: a fashion collection that's full of vivid color is captured on a bland set to make the garments pop. In Get Sharp by Miles Aldridge, the ensembles are entirely white and it's the backgrounds that ooze with bold hues.
Iris Strubegger flaunts classic colorless pieces alongside several male models who wear striking bleached suits. Lacy blouses, pleated pants, wide-brim hats, pearls and elaborate vintage lingerie exude the distinctive look of fashion several generations back, and yet, there is a crisp modernity to the way that it's displayed.
Set in a dingy warehouse or basement with concrete walls and a grimy checkered floor, Get Sharp by Miles Aldridge plays with contrast. The primary colors are painted messily onto the walls behind, making every ensemble look even more sophisticated and fresh.
Why This Trend Is Growing
- Contrast-based Fashion
- Opportunity for designers to create collections that juxtapose colorless garments with vibrant backgrounds to create a visually striking contrast.
- Vintage Revival
- Chance for fashion brands to incorporate classic and elaborate vintage styles into modern fashion, giving a nostalgic yet contemporary appeal.
- Industrial Chic
- Potential for fashion shoots and set designs that utilize gritty industrial spaces as a backdrop to create an edgy and modern aesthetic.
Industries Being Reshaped
- Fashion Design
- Designers can explore contrast-based fashion concepts and incorporate vintage elements to captivate customers with unique styles.
- Photography
- Photographers can experiment with contrast-focused compositions and industrial-themed shoots to produce visually captivating and modern fashion editorials.
- Set Design
- Opportunity for set designers to transform unconventional spaces into trendy backdrops that enhance the beauty and concept of fashion collections.
