While it doesn’t promise a miracle, Sigma Skin Abdominal Toning Cream can help make a barely-there six-pack completely visible.
Priced at $56 its formula prevents fat deposits from localizing, thus reducing spare tires and waist size.
Sigma Skin claims that 86% of volunteers who used the cream for a month saw results of up to 1.8 inches off of their waist size.
Implications - Consumers are on the constant quest to get a quick fix for their physical insecurities. In a culture consumed with immediacy, convenience and the real-timing of social media, when consumers want something, they want it now. Businesses that can offer a product or service that shows results fast and effectively will be able to beat their competitors -- especially in the beauty industry.
Key Themes Behind This Trend
- Quick Fix Solutions
- Opportunity for businesses to develop products or services that provide immediate and effective results for consumers.
- Immediacy and Convenience
- Opportunity for businesses to cater to consumers' desire for quick and convenient solutions for their physical insecurities.
- Real-time Beauty
- Opportunity for businesses to leverage social media and real-time trends to offer products that address consumers' beauty concerns.
Where This Applies
- Beauty
- Opportunity for the beauty industry to develop innovative products that deliver fast and visible results.
- Fitness
- Opportunity for the fitness industry to create solutions that help consumers achieve their desired physique quickly.
- Wellness
- Opportunity for the wellness industry to provide convenient and effective products that target specific areas of the body and deliver visible results.
