It might be disgusting to think about it this way, but itchy scalps can often be likened to insects crawling all over one's head, which the Yunnan Baiyao Yang Yuanqing ad campaign visualizes perfectly. From lady bugs to ants, the print ads show just how unpleasant and even tormenting the experience can be. Thankfully one Chinese company has a shampoo that alleviates this discomfort in a soothing way.
Conceived and executed by BC&T, an ad agency based in Hangzhou, China, the Yunnan Baiyao Yang Yuanqing ad campaign was art directed by Mei Linwang with creative direction by Kai Qian and Hongbo Lee. Although disturbing, the images convey that the company understands this type of pain. This strikes up a sense of trust, which will encourage people to try the product.