This week's top trends were nothing short of bizarre, from the now viral watermelon kids of China to parties dedicating to celebrating that time of the month.
The watermelon kids, as they're now known, were toddlers who were suffering from the heat during the summer. To remedy the situation, they were lovingly put into watermelon-made outfits to keep them cool and looking adorable. Undeniably odd but incredibly cute, it's no wonder these photos performed so well.
In terms of other offbeat phenomena that made an impression on viewers this week, parties dedicated to celebrating menstruation caught the eyes of many. Certainly a different and personal reason to celebrate, this was by far one of the strangest party ideas we've ever covered.
For more information on these innovatively odd trends and other insights, check out Trend Hunter's Trend Reports.
Top Trends of the Week
20
Witch Finger Grapes
These Peculiar-Shaped Hybrid Grapes Look Like Creepy Fingers
19
Anime-Inspired Apparel
The Anne Sofie Madsen SS14 Collection is Dynamic
18
Humanized Anthropomorphic Photography
Photographer Miguel Vallinas Creates Odd Animal Pieces
17
Sour-Faced Babe Photography
This Series by April Maciborka Shows Babies Eating Lemons
16
Paint-Splattered 90s Lookbooks
The Volcom 2013 Campaign Perfectly Embodies a Decade
15
Fresh Fruit Cooling Outfits
These Dapper Chinese Watermelon Babies Creatively Beat the Heat
14
Collaged Pop-Culture Street Art
The Lisa Project Mural by Tristan Eaton Celebrates Comic Books
13
Attractive Beer Dispensers
This Beer Keg Dispenser Allows You to Keep the Drinks Flowing
12
Menstruation Celebration Parties
The Period Party by the Period Store Honors the Time of the Month
11
Couture Princess Dresses
Harrods is Auctioning Off Disney Princess Couture Dresses
10
Eclectic Autumn Fashion
The Vogue Spain August 2013 Issue Stars Diana Moldovan
9
Adult Comedy-Inspired Photoshoots
The ELLE Ukraine September 2013 Editorial Stars Milly Simmonds
8
Stunning Snow-Filled Editorials
Soo Joo Park Shines in the US Harper's Bazaar September 2013 Issue
7
Chromatic Cave Lavatories
GAD Architecture Bathroom Designs Incorporate Curved Ceilings and Walls
6
Feudal Mutant Art
Nate Hallinan's 'Medieval X-Men' Brings the Mutants Back to the Castle Age
5
Futuristic Model-Musician Captures
Daft Punk & Milla Jovovich Shoot for CR Fashion Book
4
Life-Lasting Apparel
Flint and Tinder Offer a Hoodie to Last a Lifetime
3
Theatrical Warehouse Captures
This Fashion Series Contains Theatrical Costumes and Dramatic Poses
2
Sleek Compartmentalized Tables
This Remix Collection Table is Stunning and Saves Space
1
Broomstick-Inspired Shelving
The LivingBlock Collection by Antonio Serrano Bulnes is Playful
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Remixed Lemonade Drinks
New 7 Brew Lemonades Incorporates Flavors Like White Chocolate & Berry
Back-To-School Period Care Campaigns
Clean Period Care Brand Cora Launches Its First Commercial
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Curated Halloween-Inspired Japanese Snacks
TokyoTreat is Boasting Japanese Snacks for Halloween
Early Autumnal Chocolate Products
These Mars Chocolate Products are Arriving for Summerween
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Friendship-Inspired Candies
SOUR PATCH KIDS Creates Connected Candies for Besties
Holiday-Themed Nail Polish Campaigns
Beetles Gel Polish Presents 'Mani Time with Mom'
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Ice Cream Beauty Pop-Ups
MERIT x Ruru Baked Hosted a Thematic Ice Cream Activation in Toronto
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Dairy Hydration Heartthrob Calendars
The Milk Man Hydration Calendar Stars Charles Melton
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Vegetal Ice Cream Collections
The Farmer's Market Series by Salt & Straw Has Fresh-Picked Flavors
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Graphic Anime-Themed Shirts
Uniqlo Launches Two New DAN DA DAN UT T-Shirt Designs
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Beloved Mascot-Powered Anniversary Events
The Goodyear Blimp Celebrates 100 Years
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Menopause Wellness Pop-Up Concepts
Stripes Beauty Ran the Meno Café in the Beginning of October
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
K-POP Fandom Moodboard Collabs
Pinterest x SM Entertainment Partner to Launch Curated Boards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
French-Style Rentable Fashions
French Girl Summer by Maison Perrier Shares Over 150 Curated Looks
Limited-Edition Lemonade Sodas
poppi Debuts its Nostalgic poppi Lemonade Flavor for the Summer
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Summer-Ready Fashion Pop-Ups
SHEIN is Hosting a Four-Day Toronto Summer Trends Pop-Up
Functional Lemonade Beverages
Juni Launches Adaptogenic Lemonade Trio With Zero Sugar
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Oversized Mismatched Halloween Candies
Sour Patch Kids Monster Heads Will Arrive for the Fall
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Larger-Than-Life Candy Campaigns
Sour Patch Kids Presents a 15-Foot Inflatable for Hidden Treats
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Period-Proof Student Uniforms
The Period Uniform by Somos Martina Integrates Menstrual Underwear
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Co-Branded Candy Lemonades
Pretzelmaker Sour Patch Kids Watermelon Lemonade Comes in Two Options
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Glowing Neon Hair Collaborations
Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Window-Fashion Design Brand Celebrations
TWOPAGES Curtains Hosted a Special Brand Day
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Y2K-Themed Sparkling Water Campaigns
bubly Drops a 2000's Spot and its 'Melted Ice Pop Kit'
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Fruit-Forward Summertime QSR Menus
Wendy's Seasonal Menu Spotlights the Strawberry Salad
Summer Wellness Pubs
The Wellness Tap by Holland & Barrett Helps People Keep Energy Levels High
Sour Frozen Pop Bites
GoodPop x SmartSweets Launched a Limited-Edition Poppable Treat
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Protest-Inspired Ice Creams
Watermelon Ice Cream Supports Palestine Through Creative Activism
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Glowing Gummy Candies
Sour Patch Kids' Strawberry-Watermelon Glow Ups are Experiential
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Beverage-Branded Mahjong Sets
Wildwonder Celebrates Lunar New Year with a Custom Mahjong Set
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Zero-Sugar Hydration Sticks
Kool-Aid Hydration Helps Kids Replenish with Essential Electrolytes
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Cake-Centric Gatherings
Cake Picnic Turns a Shared Love of Cake into a Sweet Social Event
Cult Film-Inspired Kid's Fashion
Mini Rodini Launches a Capsule, Inspired by the E.T.
Shark-Themed Balloon Collections
PartyWoo Debuts the Baby Shark All-In-One Balloon Collection
Bathing Culture-Inspired Waterfront Events
Therme Group Ran Culture of Bathe-Ing
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Dessert-Inspired Shower Sets
Allkinds’ Fro-Yo Collection Shares Treat-Like Sensorial Experiences
Turbocharged Toy Beverages
Hot Wheels x AriZona Collaborated on Rad Berry and Watermelon Drift
Refreshing Juice Branding Initiatives
Kwench Juice Cafe Debuts Refreshingly Refreshing Kwenchers
Free Watermelon Smoothie Offerings
Smoothie King Offers Free Hydration Watermelon Smoothies & More
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Micro-Sized Mochi Dessert Parlors
The Littlest Mochi Parlour Celebrates Little Moons Mini Moons
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Colorful Kids Umbrellas
Weatherman's Kids Umbrella is Offered in Two Multi-Color Options
Punk History Apparel
The War of the Three Kingdoms Fuses 17th-Century Rebellion with Punk Design
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Limited-Time Protein Promotions
Subway Launches the Meteor Deal Featuring Protein Picks
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Cocktail-Inspired Hydration Cubes
waterdrop's Mojito Hydration Cubes are Packed with Vitamins
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Kid-Friendly Sparkling Drinks
NoBiggie Makes Juicy, No-Added-Sugar Mini Sparkling Water for Kids
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Limited-Edition Pink-Forward Collaborative Capsules
Janie and Jack Debut the TH!NK P!NK Collection
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Bottled Melon Martinis
Duchess' Watermelon Martini is Refreshing and Ready to Pour
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Multinational Cultural Programs
Silk Road Week Marks the Closure of Its Exhibition in Brazil
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Greengrocer Dance Parties
Gosh! is Taking Over a Local Shop for a One-Night-Only Veg Rave
Strawberry-Themed Cake Gatherings
Cake Picnic and Strawberry Shortcake Launched a Partnership
Mission-Driven Tie-Dye Tacos
The Morning Show WTF by Velvet Taco Benefits a Nonprofit
Regional Menstrual Equity Projects
KuCoin Collaborates on an Important Social Initiative
Honorary US Bakery Menus
The Latest Paris Baguette Menu Marks America's 250th
Extra-Sour Frozen Grapes
Fruit Riot and Warhead Created Extreme Sour Watermelon Blast Grapes
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Spicy-Sweet Chicken Sandwich Menus
The Chicken Guy! Summer Menu is Sweet and Indulgent
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Wine-Themed Folk Culture Festivals
Xinhua Silk Road's Event Focused on Wine Traditions
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign