There have been a slew of viral Old Spice ads, especially since the new Old Spice spokesman Isaiah Mustafa (a former ASU wide receiver) took to the spotlight in 2010. Now, their roster for spokesmen includes Terry Crews (a former NFL player) and even Fabio.
Old Spice is a brand that has a sense of humor. This has been one of the contributing factors to their appeal and wild success, but there is one other factor that has taken them from a company selling a hygiene products to a widely-sourced marketing powerhouse: their social media savvy.
From interactive campaigns that let users create their own songs via Terry Crews' muscles to personalized video responses, it's no wonder the brand nearly three million hits on YouTube alone.
14 Viral Old Spice Ads
11
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
10
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
9
Mantastic Deodorant Ads
The Old Spice Guy is Back, Urging Guys to Be Like Him
8
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
7
Anti-Stench Ads
The Old Spice ‘Believe in Your Smellf' Video is Humorous
6
Death-Defying Advertisements
The Old Spice Danger Zone Man Survives the Elements
5
Exotic Deoderant Ads
The Fabio Old Spice Commercial Introduces a New Face to the Brand
4
Paradise Deodorant Ads
Become One of the Freshest Places on Earth with the Old Spice Campaign
3
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
2
Viral Adman Proposals
The Old Spice Proposal Video is a Hilariously Romantic Sentiment
1
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
Related Ideas
Stop Motion Proposals
Kent Yunge Uses 550+ Pictures to Ask His GF to Marry Him
New Apple iPod + iTunes Commercial
Gamma
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
Unfortunate Christmas Sweater Blogs
The 'Things In An Ugly Holiday Sweater' Tumblr is Hilarious
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
Choreographed Proposals
This 'Shake Shake' Proposal is the Most Original you will Ever See
22 Deodorant Campaigns
From Glamor Deo Spreads to Product Placement Prank Shows
Audi Commercial
Clever Competitor Bashing
Oiled-Up iPhone Apps
The 'Randy' Yellow Pages Commercial is Buff and Hilarious
15 Macho Men Care Products
From Effeminate Men's Deodorant to Battling Babe Magnets
Cell Phone Proposals
High-Tech Romantic Proposal Uses 240 Cell Phones
21 Mascot Marketing Campaigns
Fun, Effective Branding Backed by a Familiar Character
Birthday Suit Ad Spoofs
The Sun Page 3 Old Spice Parody Celebrates 40 Years of Fantasy
Crowdsourced Captions
Bestcaptionever.Com Lets You Pick & Rate Quotes for Hilarious Pics
Blockbuster Proposals
Man Makes Fake Movie Trailer to Pop the Question
Deodorant Cannons
Giant Deodorizing Guns are Beijing's Solution to Landfill Odors
Linebacker Hygiene Commercials
The Ray Lewis Old Spice ‘Swagger' Ad Makes a Sudsy Spla
Mantastic Deodorant Ads
The Old Spice Guy is Back, Urging Guys to Be Like Him
RPG Marriage Proposals
The Chrono Trigger Proposal Will Make You Shed a Tear
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
Death-Defying Advertisements
The Old Spice Danger Zone Man Survives the Elements
Tweet Engagements
See the Impact of Twitter and 140 Characters
Exotic Deoderant Ads
The Fabio Old Spice Commercial Introduces a New Face to the Brand
Paradise Deodorant Ads
Become One of the Freshest Places on Earth with the Old Spice Campaign
Effeminate Men's Deodorant
The Old Spice Fresh Collection Smells Like Far-Off Places
Macho Billboards
Lamb's Campaign Channels Your Inner Lumberjack
Recalable Random
The Old Spice Deodorant Ad Offers Some Fresh Humor
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
10 Old Spice Features
From Viral Adman Proposals to Tiger-Riding Screamvertising
Side-Splitting Shaving Commercials
DollarShaveClub.com Takes the Old Spice Model and Destroys It
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
Guidofied Old Spice Spoofs
Jersey Shore Vinny MTV Campaign Promotes New Year's Eve Bash
Superhero Wannabes
The Isaiah Mustafa Luke Cage Photoshoot Brings Up New Talents
Amusing Antiperspirant Holders
Old Spice Bear Deodorant Protector is a Real Product You Can Buy
Viral Adman Proposals
The Old Spice Proposal Video is a Hilariously Romantic Sentiment
Old Spice Spoofs
Cisco Tries to Capitalize on Isaiah Mustafa's Mantastic Viral Ads
Multimedia Proposals
The Ivy Carat Jewely Case Turns a Proposal into a Performance
Commercial Breakups
Microsoft Dumps Seinfeld from Ads
Inked Proposals
Joe Wittenburg's Tattooed Marriage Proposal is the Ultimate Commitment
Charitable Sponsor Spoofs
'World Vision Old Spice' Commercial Adds Humor to the Cause
Hygienic Parody Videos
Oh Doctah Takes on the Old Spice Guy, Challenging His Manhood
Magic Wedding Proposals
Man Hires Magician to Help With Surprise Proposal
Mantastic Customizable Voicemails
The Old Spice Voicemail Generator Ups Your Manhood Quotient
Ballsy Deodorants
'Fresh Balls' Keeps Your Groin Area Fresh and Dry All Day
Celeb Old Spice Spoofs
'Snoop Dogg @ Al Gore' Video Shows the Doggfather's Plea to Legalize Pot