A good advertisement usually has a clever premise with subtle humor; a great advertisement has women stripping down to their undies to sell a totally unrelated product. But it works, you know that.
Here I present 20 underwear ads that will have you blushing just looking at them. By the end I challenge you to remember a single brand name that was shown. In any case, grab a bottle of wine, light a candle, dim the light and let these 20 underwear ads titillate your senses.
19 Underwear Ads
16
Gossip Girl Lingerie Spreads
Leighton Meester for GQ Has Nothing to Hide
15
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
14
Sensuous Underwear Ads
The Calvin Klein Underwear Campaign Continues a Sexy Tradition
13
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
12
Energetic Underwear Ads
Eva Mendes For Calvin Klein Seductive Comfort F/W
11
Humongous Underwear Ads
Victoria Beckham Unveils Emporio Armani F/W 09-10
10
Slinky Suggestive Spreads
The Sizzling Isabeli Fontana in Vogue Homme Brazil
9
B&W Striped Lingerie
The Megan Fox Armani Ads are Out and They're Hot
8
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
7
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
6
5 Clever Underwear Ads
Including The Wonderbra Umbrella
5
Surprisingly Innocent Underwear Ads
Wonderbra
4
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
3
Blanketed Spreads
Supermodel Doutzen Kroes Wears 'Showpieces' in Vogue UK
2
Spoof Underwear Ads
Senior Couple Mocks David and Victoria Beckham's Armani Ads
1
Sunlit Celebrity Spreads
'Head Space' in Nylon Magazine Featuring Charlotte Gainsbourg
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Romance-Driven Lingerie Collections
Boohoo Launches the Let’s Talk About Love Collection
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Mother-Daughter Founded Intimates Brands
Cureus Label Redefines Intimates with Confidence
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Suggestive-Visual Celebratory Chocolates
Marks & Spencer Launched New Valentine's Day Chocolates
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Delicate Bridal Lingerie Lines
Lorette Seeks to Redefine Traditional Wedding Undergarments
Scent Wardrobe Fragrance Samplers
Snif’s Scent Wardrobe Sample Set Begins or Expands a Collection
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Valentine's Day Intimates
Love & Lemons Valentine's Day Collection Brings Romance to Life
Travel-Friendly Loungewear Collections
Frankies Bikinis Unveils Its New Travel Diaries Collection
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Functional Airy Apparel
UNIQLO’s AIRism Collection Features Anti-Odor Pieces
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Luxe Laundry Scent Boosters
The Unstopables Unlimited Collection Makes Fine Fragrance Accessible
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Sultry Black-And-White Fashion Campaigns
Ludovic De Saint Sernin Emphasizes Power and Sensuality
TV-Inspired Detergent Campaigns
Tide Draws Parallels Between Stranger Things & Letters to Tide
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Period-Proof Student Uniforms
The Period Uniform by Somos Martina Integrates Menstrual Underwear
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cheeky QSR Loungewear
SONIC Debuts its 'Thirst Trap' Loungewear Collection
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Uneventful Big Game Ads
The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Unique T-Shirt Materials
Mack Weldon's AIRKNITx T-Shirt is Made from Underwear Fabric
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Humorous Sunscreen Spots
John Cena Stars in Neutrogena's 'Sunscreen You Can’t See' Ad
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Summer Romance-Inspired Swimwear Collections
Pacsun Has Introduced Its Sweetheart Swim Collection
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Intimate Valentine's Day Collections
The Hanky Panky Valentine's Day Collection is Stylish
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Timeless Denim Ad Campaigns
Alaïa Has Launched a New Denim Line and an Accompanying Campaign
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Heritage-Inspired Underwear Designs
The Hendon Heritage Muse Undergarment is Timeless and Premium
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Mens Underwear Bundles
Manmade Delivers Comfort and Style with Boxer & Socks Bundle
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Underwear Distribution Agreements
Stichd Distributes Levi's® Underwear and Socks in North America
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Inaugural Men's Essentials Lines
Knix is Venturing into New Territory with the MNTD Line
Sleek Moisture-Wicking Camisoles
UNIQLO's AIRism Bra Camisole Features the Brand's DRY Technology
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square