A good advertisement usually has a clever premise with subtle humor; a great advertisement has women stripping down to their undies to sell a totally unrelated product. But it works, you know that.
Here I present 20 underwear ads that will have you blushing just looking at them. By the end I challenge you to remember a single brand name that was shown. In any case, grab a bottle of wine, light a candle, dim the light and let these 20 underwear ads titillate your senses.
19 Underwear Ads
16
Gossip Girl Lingerie Spreads
Leighton Meester for GQ Has Nothing to Hide
15
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
14
Sensuous Underwear Ads
The Calvin Klein Underwear Campaign Continues a Sexy Tradition
13
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
12
Energetic Underwear Ads
Eva Mendes For Calvin Klein Seductive Comfort F/W
11
Humongous Underwear Ads
Victoria Beckham Unveils Emporio Armani F/W 09-10
10
Slinky Suggestive Spreads
The Sizzling Isabeli Fontana in Vogue Homme Brazil
9
B&W Striped Lingerie
The Megan Fox Armani Ads are Out and They're Hot
8
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
7
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
6
5 Clever Underwear Ads
Including The Wonderbra Umbrella
5
Surprisingly Innocent Underwear Ads
Wonderbra
4
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
3
Blanketed Spreads
Supermodel Doutzen Kroes Wears 'Showpieces' in Vogue UK
2
Spoof Underwear Ads
Senior Couple Mocks David and Victoria Beckham's Armani Ads
1
Sunlit Celebrity Spreads
'Head Space' in Nylon Magazine Featuring Charlotte Gainsbourg
Related Ideas
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Lifting Shapewear Shorts
Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Valentine’s Day-Inspired underwear
SAXX Offers Romantic Underwear and Loungewear
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Foil-Wrapped Socks
Sockdoms are Provocatively Packaged Novelty Sock Designs
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Elegant French T-Shirts
MUJI Recently Released a Stylish and Moisture-Wicking Silhouette
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Teen Menstrual Underwear
AWWA Period Care Launches Period Underwear for Every Teen's First Cycle
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Everyday Underwear Sets
This Collections Offers Matching Underwear with Comfort and Style
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Earthy Skincare Dusting Powders
Lush's Silky Underwear Smells Like Earthy Vetiver & Creamy Jasmine
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Leak-Resistant Shapewear Shorts
The Proof Smoothing Short is Comfortable and Minimalist
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Teen-Focused Period Underwear
Proof Debuts the Teen and Tweens Reusable Period Underwear
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Elegant Wrap Robes
JJwinks Debuts New Robes for Those Looking to Take Relaxation Further
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Vibrant Sensual Fragrances
Tease Coco Soiree is a Luxurious New Scent from Victoria's Secret
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Multi-Benefit Antiperspirants
Dove's Even Tone Antiperspirant Restores Natural Underam Tones
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Brightening Deodorant Crèmes
The Adure Underarm Brightening Deodorant Crème Treats Sensitive Areas
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Intimate Care Travel Kits
Summer's Eve Created a Compact Intimate Care Set
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special