Axe is a brand that specializes in male grooming products. It is also infamous for its super-sexist advertisements. Their website features a naughty-to-nice fake news report that shows nice girls becoming nasty--you can also report a naughty girl if you wish. Oh yes!
The mouse pad featured was created to launch their website and you have to place your hand under a skirt to use it. And I hate those green exit signs, so the guerrilla version of them is something that takes my fancy.
12 Sexist Axe Advertisements
11
Chocolate Sexy
Axe Dark Temptation Ads Have Gone Guerrilla in the Streets
10
Naughty Superman Vision?
Axe 'Bullet' Lets You See Through Clothing (Ad)
9
Hot Women Washing Naked Men
The Axe Detailer Guy Wash
8
Fake Sexy
The Axe Towel
7
World's Dirtiest Film
Axe Ad
6
Sexist Ads To Appeal to Men
Axe Cottage Ads
5
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
4
Top 8 Axe/Lynx Ads + Lynx Effect
3
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
2
Political Parody Ads
Axe's Hillary Clinton Spoof
1
An Ode to Axe
Thanksgiving Video Appreciates Intimate Encounters
Related Ideas
Adaptable EDC Axe Accessories
The CRKT Provoke X is Built with Versatility in Mind
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Assistive Fragrance Devices
L'Oréal My Aura Empowers People with Upper Limb & Visual Disabilities
Snap-to-Unfold Axe Designs
CRKT Introduces the Provoke X with a Unique Mechanism
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Catnip-Infused Fragrances
Lynx with Catnip is a Pet-Friendly Cologne to Please Cats & Owners Alike
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Electric Facial Scrubbers
The Face Buffer Pro by Manscaped Delivers a Deep Clean in 60 Seconds
Olive-Oil-Themed Keyboard Collabs
Yahoo x Graza Partner for the 'Sssshhhhizzle' Keyboard Oil
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Beer Brand Beauty Products
Heineken Officially Launches the Smootheriser in Asian Markets
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Show-Inspired Browser Games
Google is Launching a New Squid Game Experience Built Into the Browser
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Stylish Hair Care Accessories
Goody, Wet Brush, and Mackenzie-Childs Collaborate
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Odor Adaptable Deodorants
Degree Introduced its 'Affordable Whole-Body Deodorant'
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
Humorous Male-Targeted Campaigns
The Dollar Shave Club Announced its New 'The Club' Campaign
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Seasonally Scented Body Care
The Old Spice Holidudes Collection Shares Festive Scents
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Eco-Conscious Hair Removal Franchises
Foxy Box Laser & Wax Bar Has Become Green Circle Certified
Springtime Shave Collections
The Venus + Rifle Paper Co. Collab Features a New Soothing Oil
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Canadian Luxury Skincare Brands
Skincare Line Ädesē Launches with a Luxe Minimalist Ethos
Scented Wax Strips
wakse's Facial Wax Strips are Infused with Sweet, Fruity Scents
Novelty Image Generators
AI Toilet Brush Generator Creates Fun Custom Toilet Brush Avatars
Odor-Adaptive Whole Body Deodorants
The Unilever Whole Body Deo Comes in Sure and Lynx Varieties
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Celeb-Supported Fragrance Campaigns
Prada's Paradoxe Radical Essence Taps Emma Watson
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Conceptual Educational Soaps
The Consent Soap Highlights Boundaries Through Physical Interaction
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
High-Quality Shaving Cosmetics
Dr. Squatch Shaving Products Come in Bundles and Individually
Luxurious Iconic Fragrance Campaigns
Christian Dior Spotlights the Intense Miss Dior Essence
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Minimalist Masculine Skincare Sets
The Jaxon Lane Anti-Aging Skincare Routine is Gifting-Ready
Elusive Premium Perfume Projects
AVESTAN is a Perfume Project by Brandon Truaxe
Humorous Haircare Campaigns
Josh Peck Stars in OGX's ‘Hairsplaining’ Spot
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Hyper-Feminine Hairbrushes
Wet Brush + Goody x LoveShackFancy Made a Limited-Edition Collection
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Practical Men's Deodorant Lines
Dr. Squatch Boasts Invisible Glide Deodorants & Spray Deodorants
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Stress-Relieving Personal Care Collections
Suave's Stress Relief Collection Delivers a Mood Boost
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Serum-Enriched Antiperspirants
Dove Clinical + Care Antiperspirant Provides 96-Hour Protection
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Intimate Body Hair-Removing Collections
Venus Launches its 'Pubic Hair & Skin Collection'
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Provocative Website Roasting Bots
Destroy My Startup From shipordie.club Critiques New Sites
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Superfruit Enzyme Deodorants
JUUS Makes Fruit-Powered Aluminum-Free Deodorants Like Tomato Vine
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Elevated All-Natural Grooming Lines
BAZ & CO Launches a New Men's Skincare Brand Under Waitrose
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Gender-Neutral Hair Removal Services
Foxy Box Laser & Wax Bar Expands in Cambridge, Ontario
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
AI-Generated Ad Tools
X’s Grok Could Transform Marketing for Brands
Heroic Sunscreens
Evil Ray Positions the Sun as the Skin's Worst Enemy
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
Lifestyle Sneaker Debut
The Couture Club Axis Sneaker Marks the Brand’s First Move into Footwear
Nostalgically Scented Hard Waxes
wakse's Bubble Gum Blast Hard Wax Beans Remind of Childhood Days
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Humorous AI-Forward Spots
GoDaddy Unveiled its 'Act Like You Know' Super Bowl LIX Ad
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
Non-Irritating Exfoliating Pads
iNNBEAUTY Project's Skin Prep Exfoliating Pads Smooth & Brighten
Effective Heavy Sweating Cosmetics
Dove Men+Care Maximum Protection Works for Up to 96-Hours
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Male Grooming Packaging Updates
Wilkinson Sword Launches a New and Updated Pack Design
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Axe-Style Pizza Cutters
The Pizza Axe Offers a Heavy-Duty Alternative to Traditional Round Cutters
Inaugural Men's Essentials Lines
Knix is Venturing into New Territory with the MNTD Line
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Yogurt Ex-Blocking Ads
Stonyfield Fights Against Toxins by Launching the Toxic Ex Challenge
Authentic Hand-Forged Axe Designs
Hults Bruk Introduces Four New Hand-Forged Axe Models
Mysterious Perfume Project Expansions
AVESTAN is Introducing a New Fragrance with a New Store
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Visual Graphic-Inspired Accessories
Asprey Studio Designs the Esc Kets Featuring Icon Graphics
Broad-Spectrum Cleaning Products
Bad Axe Launched a Professional-Grade Disinfectant and Cleaner
Cheesy Mayhem Campaigns
Cheetos Named Wednesday's Thing as Its New "Spokeshand"
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object