10 Social Enterprises Featuring Celebrities

We rarely cover famous folks on SocialBusiness.org but these social enterprises featuring celebrities make it worth it. From chuckling coffee initiatives to artistic activism and artisanal lifestyle blogs, no matter what your interest is, you can learn a thing or two on what's hot in social innovation.

SocialBusiness.org's most recent feature is on the much talked about launch of Blake Lively's Preserve.us, a lifestyle blog that focuses on artisans but also has an interest in what they call the greater good. That is to say, Preserve has partnered with the Covenant House and as it grows will rethink and reassess its percentage of contributions to charity. Is this the new frontier for social business? Or rather, is it is a surrender? It will probably take a little while to find out for real. Because for real depends on impact.