15 Personalized Smart Serums

Everyone's skincare needs are a little different and they can be expected to change over time and based on a variety of factors—and a new wave of smart serums are helping to provide customized care. Powered by precision technology, these smart serums boast smart ingredients that respond to distress signals sent out by damaged skin and respond appropriately.

Standout examples of emerging smart serums work with the skin's biology to address individual needs and specific areas of improvement. There's the Dermalogica Smart Response Serum with four actives that hydrate, brighten, soothe and reduce the appearance of fine lines and wrinkles, and the Glow Hub's skincare range for Gen Z that offers an alternative to one-size-fits-all solutions.