From pop-up dog parks to metaverse hubs for K-pop fans, the most notable September 2023 interactive ads take marketing to a whole new level, focusing on engaging and authentic experiences. One significant theme in interactive advertising includes brands setting up booths that encourage intimacy and honesty from consumers. For instance, Colgate's Totally Honest pop-up aims to foster candid conversations about dental health. Similarly, the Malibu Confession Booth celebrates genuine self-expression, inviting individuals to share in a safe and accepting space. These initiatives emphasize the value of building trust and meaningful connections between brands and consumers through authentic, open dialogues.
Another prominent trend in interactive advertising is the push for inclusivity and social responsibility. Brands are increasingly using their platforms to support meaningful causes and advocate for positive change. For instance, car rental company Localiza has launched campaigns that help people with Down syndrome learn to drive. Additionally, beauty brands are aligning with Indigenous communities to support and empower these communities through their marketing efforts.
Top 30 Interactive Ads in September
From Branded Departure Boards to Cologne Refund Programs:
Laura McQuarrie — Sep 30, 2023 — Marketing
30
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne
29
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
28
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
27
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
26
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
25
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
24
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
23
Waterside Finals Experiences
The SS evian Offers a Unique Perspective of the US Open
22
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
21
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
20
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
19
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
18
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
17
Judgment-Free Confession Booths
The Malibu Confession Booth Celebrates Authentic Self-Expression
16
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
15
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
14
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
13
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
12
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
11
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
10
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
9
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
8
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
7
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
6
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
5
Leader-Commemorating Restaurant Promotions
Nando's PERi-PERi Commemorated Mandela Day This Year
4
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
3
Yearlong Pasta Giveaways
Giadzy Debuted an Exciting Giveaway: A Year of Pasta Delights
2
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
1
Slider-Themed Recipe Contests
There's a Contest for the Best Recipe Using White Castle Sliders
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Rebranded Tourism Solution Platforms
Clicktripz Rebrands itself to 'Tiki' with AI Ambassadors
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Conversational Search Ad Features
Google Unveiled AI Max for Search Campaigns
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Dynamic In-Game Integrations
Adrenaline Interactive Unveiled Brand Fusion AI
AI-Powered Digital Displays
Intellino Signamic Unites a Brand's Online and Physical Presence
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Native Ad Marketplaces
Koah AdSense for Chatbots Enables Smart Monetization for AI
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Immersive Art Travel Programs
Marriott launches artist residency stays
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Direct Ad Collaboration
Ad Slots Connects Advertisers and Site Owners for Personalized Ads