Considering the strong connection between scent and memory, scented advertising is becoming a more and more popular method to market products.
Promoting an increase in interaction between a consumer and the product being sold, businesses are using this form of advertising to reach out to broader target markets, in hopes to capture more people's attention by provoking their senses.
In turn, products become more memorable after being advertised through this form of scented advertising, maintaining a lasting impression in viewers' (and sniffers') minds. Be it scratch-and-sniff print ads or smelly e-books, it's undeniable that these scented advertising works are an innovative way to promote in the ad world.
13 Scented Advertising Wonders
13
Scratch & Strip Label
Sexy Beer Banned from Shelves
12
Scandalous Scented Invitations
The 2011 Vice Photo Show Invite Uses Scratch & Sniff Sensuality
11
Scentvertising
The New Bus Stops
10
Scentvertising For Kicks
Reebock Teams With Kool Aid
9
Hotel Scentvertising
Scent Marketing at the Holiday Inn
8
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
7
NYC Tribute Scents
‘We Love NY' Fragrances Show Some Love to the Big Apple
6
Scent Marketing
Cake Scented Newspaper
5
Scratch & Sniff Wallpaper
Fruit Cocktail is Neat & Ethical
4
Smell-Obsessed Shoppers
NYC Grocery Store Uses ScentAir Machines to Lure Customers In
3
Floral Watercolor Branding
The 'A Dozen Roses' Perfume is Packaged in Beautiful Vintage Bottles
2
Scented Movies
Smellit Incorporates The Sense Of Smell Into Home Entertainment
1
Scratch & Sniff Movies
Moviegoers Experience Smell of Rotten Meat & Dusty Books
Related Ideas
Suggestive Food Photoshoots
The ‘Put It In Your Mouth' Series Captures Intimate Eats
Diving Damsel Photography
Take the Plunge with the Angela Boatwright ‘Suicide Practice’
Smell Phones
Sony's Scented DoCoMo SO703i
37 Ways to Use Scentvertising
The Scentsational Power of Targeting the Olfactory Senses
Archaic Fresh Food Campaigns
Bosch Puts Fake Prehistoric Meat in Supermarket as a Stunt
Avant-Garde Grocery Carts
Krzysztof Niemiec Shopping Trolley for the Futuristic Supermarket
10 Vice Magazine Features
From Nude News Stories to Medicating Models
16 Innovative Wedding Invites
From 8-Bit Wedding Invites to Stop Motion Invitations
Disguised Wedding Invites
Twig & Thistle Creates Adorable Matchbook Save the Dates Cards
Instantly Edible Advertising
These Calgary Farmers' Market Ads Serve Up Fresh Food
World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
17 Vice Style Spreads
From Medicating Models to Hallucinogenic Wardrobes
Smell-o-Vision At Wal-Mart
Movies That Really Stink
Meaty Fragrances
The Fargginay Bacon Perfume Gives You a Smokey Scrumptious Scent
Smartphone Superstores
The Tesco Subway Virtual Store Brings Shopping to Cyberspace
Scratch & Sniff Wallpaper
Fruit Cocktail is Neat & Ethical
Fecal Fragrances
Jammie Nicholas Creates Perfume from His Own Poop
Superstitious Scents
D&G Launches Tarot-Based Fragrances
Pocket Square Invites
Benign Objects' Screen-Printed Handkerchiefs are Elegant
Sustainable Food Leaders
7 Leaders of the Eco Food Drive
Victorious Hair Fragrances
Perfumes by Boadicea in Celtic Patterned Silver Bottle
Jelly Landmarks
Deliously Creative International Sculptures by the Jelly Mongers (UPDATE)
Scandalously-Clad Perfumes
The Jean Paul Gaultier Classique Fragrances are Sensational
Sensual Summer Scents
The Victoria's Secret Summer Perfume Collection Will Enlighten Your Senses
Perfume Polo Teams
New Creed Aventus Scent Unveils a New Fragrance
Stitched Breakfast Meals
The Cereal Sampler Series Shows Judith G. Klausner Playing With Her Food
Green Grocery Gardens
Better Food Solutions Firm Brings Rooftop Greenery to NYC Supermarkets
Industrial Candles
Black Rainbow Shop x Drom Fragrances Senteur Candle Smells of Varnish & Debris
Controversially Cerical Scents
Eau de Couvent is Causing Commotion in the Blogosphere
Diamond Dust-Infused Fragrances
Agent Provocateur's Dazzling New Scent
Tattooed Invitations
Diane Faye Zerr Inks up Wedding RSVPs
Musical Wedding Invitations
Kelli Anderson Creates a Working Record-Player Greeting
Floral Fantasy Packaging
The Bath and Body Works Signature Line is Flowertastic & Tropical
Perfume-Scented Phones
Keep Your Favorite Fragrance Close to You with the Fujitsu F-022
Elegant Aroma Branding
Julia Essential Oils Packaging Pleases the Nose and the Eyes
Leather-Scented Perfumes
The Demeter Riding Crop Cologne Smells Like Animal Hide
Airport-Specific Scents
The Scent of Departure Encapsulates a City's Fragrance
Teen Heartthrob Perfume
The Justin Bieber Someday Fragrance Will Give You Bieber Fever
Grocery Spas
Add a Pedi and a Mani to the List