Gap.Inc, which operates some of the most recognized stores as Old Navy and Gap, is a company infamous for offering cute styles at low prices. The company has also been equally recognized for some of its hilarious and inventive marketing strategies as demonstrated in their ad campaigns.
Old Navy has always been able to have a bit of fun as well as keeping it age appropriate with their ads. They tend to infuse a mix of song, dance and color as can be seen in the company's ads, which features the cast of 90s hit Blossom. Gap ads take a varying but similar approach as highlighted in one of its campaigns, which uses amazingly talented individuals from dancers to musicians to sell products.
Each is as innovative and memorable as the next, and ensures that the stores are continued to be talked about.
11 Memorable Gap Inc. Campaigns
From Old Navy Look Alike Ads to Gap Talent-Highlighting Campaigns:
Ariel Weber — Nov 24, 2012 — Marketing
10
Humiliating Holiday Portraits
The Old Navy ‘Awkward Holiday Photo Mobile' Challenge
9
Kim Kardashian Look-Alikes
The Melissa Molinaro Old Navy Commercial Gets People Talking
8
Super Slipper Sales
Old Navy's $1 Extravaganza Incites a Flip Flop Frenzy
7
90s Love Triangle Denim Ads
The Old Navy Why Choose? Commercial Stars '90210' Alums
6
Talent-Highlighting Clothing Ads
The Gap 'Icon Redefined' Campaign Showcases Musicians & Dancers
5
Playful Painting Kiddie Campaigns
GapKids 'Shine On' Advertisement Features Talented Children
4
Mock Model Campaigns
Old Navy Spoofs Its Customers & Tabloid Culture With ‘SuperModelquins'
3
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
2
Funny Audio Catalogs
The Jordan Knight Old Navy CD is a Humorous Way to Sell Summer Wear
1
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
Related Ideas
Film-Inspired Fashion Series
Old Navy x The Devil Wears Prada Reworks Film-Inspired Fashion Pieces
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
90s Bohemian Fashion
Old Navy x Anna Sui is the First Designer Collab from The Gap's Sister Brand
Legacy-Themed Brand Films
ALDO Celebrates 53 Years with the 'ALDO Archive' Short Film
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Collab Tailored Essentials
Victoria Beckham x Gap Reworks Denim, Tees, and Outerwear Staples
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Athleisure Cherry Blossom Fashions
The Gap Japan Sakura Collection is Arriving Ahead of Spring
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Beauty Retailer IP Collabs
Olive Young Announced the Expansion of Character-Driven Products
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Whole-Family Beauty Collections
Old Navy Beauty Co. Shares Fun, Accessible Skincare & More
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Cozy Apparel Collaborations
GAP and Summer Fridays Craft a Cozy Collection for Lounging
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Back-To-School Fashion Campaigns
JCPenney Introduced its 'Back-to-It' Campaign
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Americana Retailer Merch Ranges
The 7-Eleven Reel Convenience Range Has Apparel and Accessories
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Millennial Nostalgia Banking Campaigns
Allt Bank Playfully Jabs at Millennials' Financial Habits
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Family-Centric Footwear Campaigns
TOMS Ran a Public Casting Call for the Joyful Chaos Family
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Simplicity-Focused Back-To-School Campaigns
Staples Wants to Simplify Back-To-School Shopping
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Conversational Sizing Recommendations
Gap Inc. Introduced Predictive Sizing and AI-Native Commerce
Bold Footwear Brand Resets
ALDO Launches the Try Every Thing Campaign for Fall 2025
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Affordable Designer Apparel
Old Navy x Anna Sui Launches the Brand’s First-Ever Designer Collab
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Collaborative Ballet-Inspired Capsules
Blackpink's Lisa Stars in NikeSKIMS' 2026 Spring Campaign
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Modernized Retailer Campaigns
Staples Canada Has Reintroduced Its That Was Easy Campaign
Coziness-Focused Winter Fashion Campaigns
Arach&Cloz Launched the 'High Five to Cozy' Campaign
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Tailored Americana Fashion
Gap Launched Its Premium GapStudio Sub-Label with Collection 01
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Timeless Denim Ad Campaigns
Alaïa Has Launched a New Denim Line and an Accompanying Campaign
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Convenience Retailer Hiring Campaigns
This Pilot Hiring Campaign is Launching Ahead of Summer
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Accessible Nostalgic Apparel Lines
Gap and DÔEN Launch a Vintage-Inspired Capsule Collection
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform