Naughty sells--charity, not so much. In an inspired effort to lure adults into the socially-conscious habit of charitable giving and cause support, marketers have fused the two ends and have circled the attention of many.
Artistic nudity is the latest favorite means of publicity, and truly it can hardly go unnoticed. Other initiatives such as exposing personal apparel and even breast oriented creations have also attempted to capture a piece of the action.
The charity trend is growing increasingly strong nowadays, indeed. Maybe naughty was actually the lucky trigger, but let's just hope it is not the source.
17 Charitably Naughty Ideas
13
‘Wearing Nothing' For a Cause
Gods of Sport
12
Naked Celebs For A Cause
Centrefolds for Everyman Cancer Campaign
11
Charitable Naughty Rugby Calendars
‘Gods of Football 2009'
10
Donating Breasts for Charity
Katy Perry Helps "Keep a Breast"
9
Charitable Nudetography
Athletic 'Champions' Drop Trou for AIDS Awareness
8
Naked For A Cause
Alicia Silverstone Strips Down For PETA
7
Boobs as a Paint Brush
Breast Painted Plates For Charity
6
Sexist Charity Photos?
Ryanair Bikini Calendar
5
Condom Couture
Dress Made of Condoms for AIDS Charity
4
Prostitute Auctions Herself for Charity
27 Hours of Chilean Love
3
Fantasy Fashion For Charity
Agent Provocateur at Life Ball 2008
2
Charitable in the Buff
19 Causes That Get Celebs to Bare All
1
Controversial Anti Rape Posters
Telefono Donna Ad Causes Uproar
Related Ideas
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Sizable Laundry Donation Campaigns
Bath & Body Works Donates Its Products to Two Non-Profits
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Crocheted Condiment Covers
Heinz's Grandma’s Darling Campaign Dresses Up Mayo Jars
Rapper-Inspired Easter Ads
Nova Starr Turns Up the Volume in MGA’s Shoppable Easter Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unisex Trucker Hats
Morning Nudes' Caps are a Playful Addition to Your Spring Wardrobe
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
E-Commerce Giving Integration
Shortage Enables Charitable Upsells Through Shopify Storefronts
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Charitable Granola Campaigns
Nature’s Path Initiates the 'Sweet 16 Acts of Love' Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
Charity Organization Rebrands
Humane World for Animals Launches a Powerful Campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Charity Celebrity Closet Sales
Vestiaire Collective & Paris Hilton Debut a Charity Closet Sale
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Charitable Clothing Relaunches
People’s Pullover Reissues Princess Diana’s Virgin Atlantic Sweater
Disruptive Fashion Art Galleries
Dirty Looks Examines Clothing as a Tool for Cultural Resistance
Responsible Skincare Campaigns
Drunk Elephant Please Enjoy Responsibly Refocuses on Adults
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Charitable Mother's Day Initiatives
Knix Partners with Baby Love to Give Back to the Community
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Coziness-Focused Winter Fashion Campaigns
Arach&Cloz Launched the 'High Five to Cozy' Campaign
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Sophisticated Nude Heel Collections
The Christian Louboutin Limited Nudes Capsule is Ultra-Chic
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Bathhouse Fundraising Campaigns
Bathe is Crowdfunding for an Indoor-Outdoor Bathhouse Facility
Charitable Children-Focused Initiatives
Kidoodle.TV Concludes Its 'A Wish A Week'
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Children-Focused Fundraising Efforts
7-Eleven, Inc. Supports the Children's Miracle Network
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Charitable Food Initiatives
Wild Turkey x Andrew Babish Launch a Charitable Friendsgiving Campaign
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Charitable Holiday Retail Programs
Meijer Distributes Financial Gifts to Shoppers and Employees
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Child Abuse-Preventing Campaigns
Prevent Child Abuse America Launches an Important Initiative
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Checkout-Based Micro-Donations
Adyen and adidas expand donation features at checkout
Philanthropic Whiskey Campaigns
Misunderstood Whiskey Co. Introduces 'Have a Toddy, Help Somebody'
Philanthropy Art Marketplaces
TheFaunaClub Connects Wildlife Conservation With Art And Giving
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
High-Profile Festive Marketplace
Naturally New York Launches the Second Annual Holiday Bazaar
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Cause-Focused Brand Campaigns
This Year, Mini Rodini Challenged Black Friday
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square