The word might erupt a volcano of disgust in some, but these 22 moist innovations are dedicated to wet creations.
From wet sunglasses shoots to heat-generating wetsuits, I guarantee that you will find something juicy among these moist innovations.
Implications - Whatever your preference, however, it definitely stands as noteworthy that so many advertisements and fashion shoots are adopting a slightly damp aesthetic these days. Whether this is a direct attempt to evoke sexual imagery, or if everything just seems cooler when wet, it's interesting to see how water has become an artistic element in and of itself. Fashion is an industry renowned for being on the pulse of the future, so this is one trend worth keeping an eye on.
22 Moist Innovations
20
Wet Photography
Soon Tong's Amazing Aquatic Style
19
The Wet Diaper Alarm
18
Wet Photography
10 Beautiful Images in The Rain
17
Wet Fashion Editorials
Sirene Magazine Hits the Beach at Night
16
Fauxtographic Neoprene
Rusty Iron and Faux Shark Attack Wetsuits by Diddo
15
Wet is the New Dry
D&G and Alexander McQueen Get Wet on the Runway
14
Wet Fashion Shoots
Spanish Vogue Goes Into the Ocean for April 2009 Issue
13
Four-Legged Wetsuits
Scubahuahua?
12
Wet Windowpane Portraits
Sebastian Szwajczak Delivers a Red Light Special
11
Wet Sunglasses Shoots
Sebastian Szwajczak Shows What to Do on a Rainy Day
10
Aquatic-Themed Covers
Albert Reed Gets Wet for Numero Homme Magazine
9
Clothes Made of Wetsuit Material
8
Patterned Wetsuits
Diddo's New Neoprene is Fashtastic (UPDATE)
7
Cliche Wet-Weather Gear
Cutesy ‘Raining Cats n' Dogs' Print Umbrella
6
Wet and Go Fashion
Konako Japan ‘Shower Clean Suit'
5
Wet'n'Wild Lifeguard Chairs
Poolside Chairs Get a Taste of High-Design
4
Wetsuits for Pod Speakers
The Egg Speakers & Case
3
Wetsuit Wine Carriers
The ChillinJoy Neoprene Cooler Makes For Portable Bottle Protection
2
Heat-Generating Wetsuits
The Rip Curl H-Bomb Keeps Surfers Warm With Adjustable Temperature
1
Solar Panel Wetsuits
Billabong SG5 Suits Make Surfing in Winter More Comfortable
Related Ideas
Summer-Ready Sporty Slip-Ons
Nike's Aqua Swoosh Shoes are Expanding to Offer Adult Sizes
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Weatherized High-Top Sneakers
Jordan Launches the Durable Air Jordan 5 GORE-TEX Sneaker
Watersport-Minded Concept Campers
This Camper Features Separate Wet and Dry Zones
High-Performance Iconic Sneakers
Vans Debuts a New High-Performance Footwear Model
Grooved Waterproof Luxe Footwear
Moncler Presents the Acqua and the Acqua High Footwear
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Biomimicry Hiking Boots
The Design of the Vivobarefoot Jungle ESC Gleans from Mushrooms
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Ultra-Warm Outdoor Capsules
Kanuk’s 2022 Winter Collection is Stylish, Warm, and Comfortable
Modernized Outdoor Footwear Collections
Merrell 1TRL Unveils the Hydro Moc AT and It is Futuristic
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Water-Breathable Outdoor Shoes
Nike Re-introduces the Water Breathable Nike ACG Watercat+
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Luxe Summer-Ready Fashion Series
Gucci Vault Presents a New Collaborative Collection
Transforming Liquid-Lens Sunglasses
The 32 Degrees North Muir Sunglasses are Modular
Futuristic Waterproof Runners
Merrell 1TRL Has Announced the Launch of the 'Hyrdo Runner'
On-Demand Fashion Production
Shein Moves Away From its Fast Fashion Roots with New Manufacturing
Frog-Like Waterproof Slip-Ons
JW Anderson and Wellipets Launch Three Tonal Frog Clogs
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Water-Friendly Travel Sneakers
The Tropicfeel Monsoon Sneakers Come in Five Colors
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Infrared Light-Converted Warm Jackets
Sumitomo Metal Mining Co Presents the Down-Less Down Jacket
Mesmerizing Avant Garden Collections
Sprayground Unveils New Range with a New Handbag Silhouette
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Stunning 3D-Printed Sunglasses
John Mauriello Drew Inspiration From the Four Elements
Futuristic Heat-Resistant Apparel
Always x Nasiba Hafiz Launch the World’s ‘Coolest’ Fashion Line
Consummately Sustainable Swimwear
This Pieces Are Made From Discarded Nets & Recycled Spandex
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sustainable Luxury Swimwear
Change of Scenery is a Women-Founded and Eco-Friendly Business
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Tablet-to-Gel Serums
Onélogy's Innovative Skincare Transforms with the Addition of Water
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Softly Tailored Sensual Fashion
Edward Cuming Launches His New THIRSTY! Collection For SS23
Sustainable Waterproof Footwear
CCILU Unveils the Fish Water Shoes with an Eco Design
Inclement Weather Sneakers
The Tropicfeel Canyon HDry Waterproof Sneakers Have an EVA Sole
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Drinking Water-Generating Jackets
Pavel Hedström Designs the New Fog X Jacket that Collects Fog
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Chic Tinted Technology Eyewear
The Ember Niche Runway Collection 2023 is Stylish and Protective
Redefined Running Wear Collaborations
Oakley and Satisfy Team Up for a Two-Part Collaboration
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Moisturizing Nanotechnology Body Washes
The New Dove Body Wash Has 24-Hour Renewing MicroMoisture
Vibrant Waterproof Fall Jackets
Hillside Presents the Rainmap Jacket to Join its FW23 Range
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Adventurous Hunting-Themed Fashion
HUMAN MADE Launches the New HUNTING Capsule for Fall 2022
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Fast-Drying Hydrophobic Swimsuits
Watertex is the First Swimsuit of Its Kind That Towel Wipes Dry
Collaborative Rain Boot Collections
Hunter and Extra Butter Teamed Up on the New PLAY Boots
Stylish High-Performance Outdoor Gear
Goldwin Launches Its Spring/Summer 2024 Collection
Sophisticated Technical Fall Fashion
Kaptain Sunshine Presents its New Range for the FW23 Season
Climate-Positive Outdoor Apparel
Askov Finlayson Launches North Swimwear for Earth Month
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Sustainable Beachwear Collections
Parley for the Oceans and Dior Launch New Beachwear Collection
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Winter-Ready Luxe Fall Fashion
Coggles Launches a Look at its New FW23 Collections
Posh Plant-Based Sunglasses
The Walden Pilot Sunglasses are Stylish Yet Protective
Lemonade-Inspired Waterproof Sneakers
Nike's Air Force 1 Low Sneakers Take Cues from Off-white™
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Weather-Inspired Seasonal Footwear
Hi-Tex HTS74 Drops its New FW22 Collection Connected to Moods
Minimalist Gradient Glass Desks
The in.water Concept by Nicola Morelli is a Metaphor for Pollution
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
Modern Cycling-Ready Sunglasses
MAAP Presents its New Roster of Eyewear for the Season
Stylish Windproof Fashion Capsules
Haven's GORE-TEX INFINIUM WINDSTOPPER Range is Chic
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Rapper-Collaborative Luxury Outerwear
Lil Uzi Vert Joins Moncler Lunettes on a New FW22 Capsule
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Cookware-Inspired Humidifiers
The Conceptual 'SOT' Humidifier by Gahyun Kim Has a Whimsical Form
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Climate Crisis-Fighting Glasses
Paradigm Eyewear Launched Its ISCC-Certified Winter Collection
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Sea-Inspired Dynamic Fall Fashion
Holzweiler Launches a new DEEP SEA Collection for FW23
Tech-Saving Swim Shorts
The Irontide 2.0 Hybrid Shorts Keep your Valuables Safe from Water
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Inclusive Collaboration Swimwear
Gillette Venus and The Saltwater Collective Partnered on Swimwear
90s-Themed Statement Sunglasses
STAPLE & Oakley Present the New Sub Zero Collection of Eyewear
Adventure-Ready Sneakers
The Vessi Stormburst is 100% Waterproof with a Durable Design
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Futuristic Sporty Sunglasses
Oakley Joins fragment on a New Series of Frogskins Eyewear
Collectible Phygital Sunglasses
Weekday & The Fabricant Created Two Artifact 001 Colorways
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Flexible-Designed Eyewear
Flying Eyes Optics Launches Comfortable Eyewear for New Markets
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Fall-Ready Technical Activewear
Margaret Howell Taps Mizuno to Launch a New Collection for FW22
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Multi-Day Moisture Cosmetics
Goop Beauty 72-Hour Supercharged Hydrating Water-Cream is Potent
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Muddy Runway Shows
Kuling's Creative Catwalk Showed Off Durable Outdoor Clothes for Kids
Chic Summer Sunglasses
Vera Wang Eyewear Releases New Sunglasses Collection for Spring/Summer
Puffed Futuristic Collaborative Footwear
Rains and Zellerfeld Join Forces on the Puffer Sneaker
Electrochromic Lens Sunglasses
ONESEC Eyewear Transitions Instantly Depending on the Environment
Water-Inked Ovenable Packaging
Sirane Debuts Ovenable Films & Pouches with Water-Based Inks
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Blink-Moisturizing Contacts
Terasaki Institute Develops a Brand New Contact Lens Solution
Squid-Inspired Smart Windows
The University of Toronto Develops a Liquid-Filled Panel