The May 2021 life trends cover a diverse range of products and services that make life more convenient in one way or another. There is a particular focus on accessible wellness-promoting products that empower consumers to take time for themselves to reset and recharge.
The 'Anecdote Candle' collection extends on the wellness aspect with a series of calming scented candles. The collection includes such fragrances as mint and eucalyptus and French roast and coconut. During a challenging year, these candles offer a safe haven of cozy comfort.
A more kid-centric example comes in the form of the fuzzy 'Pillow Cubs' pillow. The side-sleeper pillow comes in four anthropomorphic character-based designs and works as a fun toy by day and a supportive foam pillow by night.
Top 40 Life Trends in May
From Versatile Eco-Conscious Blankets to Cozy Velvet Foot Slippers:
Josh Thompson-Persaud — May 30, 2021 — Lifestyle
40
State-of-the-Art Bike Trailers
The EIN Bike Trailer Uses an Electric Motor to Pull its Own Weight
39
Modular Net Positive Homes
S2A Modular Creates Cost-Effective, Eco-Friendly Modular Homes
38
Personal Wearable Tents
Under the Weather Offers Strap-In Tents with Built-In Mosquito Protection
37
Wheelchair Accessible EVs
The Kenguru is an Electric Vehicle Designed for Drivers in Wheelchairs
36
Mood-Setting Adventure-Ready Lanterns
BALMUDA's The Lantern has Light Settings for Every Mood
35
Smart Contactless Baby Monitors
Miku Pro Smart Baby Monitor Tracks Breathing in Real Time
34
Portable Laptop Stands
The VariDesk Portable Laptop Stand is Compact Enough for a Backpack
33
Nostalgia-Inducing Pool Floats
The FUNBOY x Malibu Barbie Float Collection is Perfect for Summer
32
Zero-Waste Wipes
Busy Co.'s Biodegradable Wipes are for the Face, Body, Feminine Care & More
31
Kid-Friendly Side-Sleeper Pillows
Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly
30
Self-Care Candle Collections
Anecdote Candles' Relax and Recharge Range Inspires Self-Care Rituals
29
Office-Scented Candles
The Eau D'Office Scented Candles Deliver a Pre-Pandemic Nostalgia
28
Self-Watering Flower Growing Kits
OUI Offers Sophisticated and Stunning Flower Growing Kits
27
Cozy Velvet Foot Slippers
The Kushie Launched a New Bundle in Time for Mother's Day
26
Portable Window Swapping Projectors
The APEMAN HD Projector Displays Different Window Landscapes
25
Versatile Eco-Conscious Blankets
In2green Launched a Summer Throw Collection in Vibrant Patterns
24
Eco-Friendly Performance Apparel
Jack Wolfskin Activewear Expands its North American Footprint
23
Palm-Sized Polaroid Cameras
The Polaroid Go is the Tiniest Instant Camera in Existence
22
Container Garden Pod Planters
The Vegepod Container Garden is a Simple Way of Growing Crops
21
Smokable Hemp Flower Bouquets
A Just Chill Dried Bouquet Can Be Used for Tea, Herbal Baths & More
20
AI-Animated Photos
GoodTrust Memories Lets Anyone Animate Current or Historic Photos
19
Technical Running Apparel
Brooks Running Has the Perfect Gear for Runners to Stand out This Spring
18
Countertop Composting Machines
Lomi Turns Waste into Compost with the Press of a Button
17
Audio-Enhancing Hearing Aid Earbuds
The Signia Active Pro Hearing Aids are Pragmatic and Discreet
16
Beginner Container Gardening Guides
The Container Gardening Guide Lists Step-by-Step Tips
15
Plant-Inspired Aroma Kits
The Canopy x The Sill Aroma Kit Brings the Outdoors Inside
14
Breathing Excercise Apps
The Breathonics App by Silentmode Strengthens Mental Fitness
13
Sleek Refillable Spray Bottles
The nanoSprayer is a Leak-Proof Bottle with a Streamlined Aesthetic
12
Customizable Washing Machines
Whirlpool's Top load Washer Includes a Removable Agitator
11
Collectible Greeting Card NFTs
Foxdog Collectibles is a Series of Limited-Edition Greeting Cards
10
High Quality Hiking Leggings
The Patagonia Women's Pack Out Hike Tights Are Incredibly Durable
9
Vegan Ice Cream Series
Green Monday Launches a New Series at Green Common
8
Packaged Dried Bonito Flakes
This Yamaki Katsuobushi is Made from Premium Japanese Bonitos
7
Three-in-One Face Palettes
Anastasia Beverly Hills Launches the Face Palette
6
Recycled Emission Laundry Capsules
OMO's Detergent is Made from CO2 from a Chinese Steel Mill
5
Environmentally Friendly Soil Mixes
Beyond Peat is Peat-Free & Powered by Bio-Fiber Technology
4
Virtual Plant Workshops
The Urban Botanist Helps City Dwellers Engage with Nature
3
Summer-Ready In-Store Desserts
IKEA Taiwan Serves Two New Summer Dessert Flavors
2
Value-Adding Banking Points
RBC Launches New RBC Vantage To Offer More Value to Clients
1
Organic Crash-Free Energy Drinks
PilotsFriend's Performance-Enhancing Energy Drink is All-Natural
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Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Body Lotion Plushies
eos and Glossies Created a Target-Exclusive Vanilla Cashmere Plushie
Affordable Decorative Pieces
SHEIN Offers Practical and Aesthetic Home Interior Accents
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Playful Animation-Inspired Candle Designs
Goose Creek Taps The Smurfs Franchise for New Collection
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Cottagecore Home Scent Ranges
The Bath & Body Works Spring Collection is Arriving Early
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Modern Vacation Pieces
Bydee Launches its Resort Wear Collection for Effortless Getaway Looks
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Modern Furniture Designs
IKEA Revealed a New Collection at Milan Design Week 2025
Nature Aesthetic Tech Accessories
CASETiFY x Pinterest Drop the 'Wilderkind Collection'
Gourmand-Inspired Scent Collections
Lush’s New Pumpkin Spice Range Offers a Seasonal Indulgence
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Intimate Wellness Brand Launches
Niches & Nooks Offers a Fresh Take on Intimate Care
Whimsical Printed Pet Collections
Lesure Launched its 'Bow Print Pet Collection'
Affordable Bamboo Sleepwear Collections
PatPat Launches an Ultra-Soft Lineup for the Whole Family
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Cozy Indoor Footwear Lines
Bearaby is Amplifying Comfort with the Bearboots Line
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Comforting Fabric Softener Branding
The Snuggle Rebrand Updates the Entire Product Range
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Luxurious Eco-Conscious Amenities
Aeroflot is Launching Eco-Friendly Amenity Kits for Passengers
Tech-Infused Living Room Sofas
The Sofology Allure Sofa Range Responds to Consumer Lifestyles
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Multi-Sensory Candles
Lumin Candles Come with a Playlist, Meditation, a Grounding Stone & More
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Laundry-Inspired Candles
Snuggle x Homesick Candles Reimagines Iconic Everyday Scents
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Iconic Textile House Accessories
de Le Cuona Launches LIFE II: Accessories Crafted for Comfort
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Expressive Plush Toys
Mood Bears Encourage All Ages to Talk About Their Feelings
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Playful Holiday Candle Lines
Candier Spotlights Its Aesthetically Driven Holiday Candle Collection
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Longevity-Focused Clubs
Love.Life Provides a One-Stop Immersive Health Experience for Members
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Eco-Conscious Textile Collections
Sustainable Luxury Defines de Le Cuona’s Summer 2026 Accessories
Adaptive Sleep Pillows
Bedsure's OLoop Pillow Offers Reversible Soft and Firm Support
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Limited-Edition Holiday Candles
LOHN’s Holiday 2025 Collection 'Little Golden Glows' is Nostalgic
Comfort-Focused Bedding Capsules
Shinebed International Highlighted Bedsure & Breescape Products
Plush-Starring Sitcom-Style Campaigns
IKEA UK Introduces the Adorable Life in Stitches Campaign
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Collectible Plush Pillows
The SquishPillow by Original Squishmallows is Super Soft and Cozy
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Elevated Home Scent Lines
Maison&Muse's Collection Features Affordable Luxury Home Fragrances
Alpine-Inspired Fashion Collections
Madewell Launches The Chalet Shop for Cold-Weather Layering
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Premium Home Care Rebrands
The Laundress Relaunches with Safety Reforms and New Beauty Sleep Line
Lavender-Themed Wellness Bundles
Saje and Blume Launched a Limited-Edition Slumber Party Kit
Performance-Driven Bedding Capsules
Pacific Home Fashion Debuts Its Spring 2026 Bedding Collection
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Stress-Alleviating Sleep Collections
Marks & Spencer &Sleep Helps Women Prioritize Rest
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Collectible Amenity Kits
British Airways Launched a New Range of Business Class Amenity Kits
Kids Cozy Animal Slippers
L.L.Bean Introduces Playful 3D Character Footwear for Kids
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Aromatic Springtime Home Products
The SOJA&CO Spring Collection Showcases Three Scents
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Hand-Knotted Neutral Rugs
Home and Soul Furniture Introduces Sustainably Designed Home Rugs
Organic Textile-Forward Baby Lines
Coyuchi Littles is a Comprehensive New Bedding Line
Elevated Lifestyle Brands
Kyte Living Expands Its Beloved Baby Brand into Adult Comfort Essentials
Lifestyle-Focused Puzzle Designs
Ordinary Habit Spotlights Reconnection and Simple Moments
Luxe Wellness Lines
Dior Maison Japan Haute Wellness Collection Includes Meditation Pieces
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Mood-Boosting Lip Treatments
Being Frenshe's Lip Wellness Range is Backed by Proven Scent Tech
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Sleep-Inclusive Seating Designs
Sabai Introduces the Sustainable Eclipse Capsule
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Joy-Promoting Hand-Poured Candle Lines
Formulary 55 Launches a New Collection Called KolibriJoy
Sensory Comfort Outwear
Urban Sophistication Launches the 'Feeels Toasty Collection'
Charming Spring Decor
These Blu Dot Spring Designs Feature Refined Comfort & Confident Color
Ultra-Stylish Scent Diffusers
NEOM Wellbeing Debuts the Matcha and Mocha Wellbeing Pods
Heritage-Inspired Bold Workwear
Beams Plus FW25 Lineup Revives American Traditional Tailoring
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Organic Cotton Streetwear
The Natura Collection Channels Downtime Through Natural-Dyed Loungewear
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Turkish Cotton Towel Subscriptions
Plush Ritual Emphasizes Softness with the Refresh Plan
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Humorous Furniture Brand Campaigns
Coddle Launches the ‘Cushiest Internship in America’
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Minimalist Fashion Brand Housewares
The Row Soft Goods Collection Debuted at Milan Design Week
Calm-Centric Furniture Collections
Cane-Line’s 2025 News Collection is Thoughtfully Curated
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
Cozy Ribbed Plush Blankets
Bedsure's GentleSoft® Ribbed Plush Blanket is Available in Target
Member-Exclusive Candles
Commodity Candles are Exclusives Scented Like Expressive Fragrances
Naturally Dyed Sleepwear
Our Legacy Work Shop x Magniberg Expands the Natura Home Collection
Sleep-Tracking Bedding Partnerships
Ettitude Partners with SleepSpace for Scientific Sleep Testing
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Sleek Outdoor Recreational Gear
Greater Zion Partners With Coalatree to Craft Ethical Outdoor Gear
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Customized Sleeping Products
Rest Offers Premium Solutions for an Individual's Sleep Needs
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Table Linen Collections
Goop Launches a Linen Line with Cabana Featuring an Olive Branch Motif
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Curated Design Stores
Building Block Etc. Expands the Building Block Design Collection
Fall-Inspired Beeswax Taper Candles
Bluecorn Candles Debuts New Colors and a Seasonal Set
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes