Top 40 Personal Care Innovations in May

Some of the newest May 2016 personal care products include skincare solutions that shield skin from environmental pollutants, cheese-based lotions and shaving gadgets that have a cooling effect on the skin.

One of the most prevalent themes is personal care products that come in a convenient wipe format. While many consumers are familiar with hand and face wipes, there are now highly specialized products being released for oral care, beard maintenance and below-the-belt cleansing.

Some of the most unusual ingredients being used in personal care products include horse oil and dairy products, which are revered for the anti-aging benefits that they can pass on. As for fragrances, consumers are bravely experimenting with a range of exotic scents like driftwood and wine.