All day long, I've been reading rumors about LeAnn Rimes' husband Dean Sheremet, who's been outed as gay by someone in his family. The issues these allegations raise about faking sexuality led me to peruse the Trend Hunter archives for more ways sexuality is faked.
Our culture's fascination with sexuality doesn't just stop with couples like LeAnn Rimes and Dean Sheremet. There are magazine spreads, high fashion ads and even PR stunts that exploit the shock of homosexuality. Check out the most viral examples of these below.
15 Ways Sexuality is Faked
From Rumors About LeAnn Rimes' Husband to Steamy Magazine Shoots:
Marissa Brassfield — Mar 22, 2009 — Naughty
12
Kissing Strangers as Art
Iranian Ashkan Sahihi Explores Sexuality with Photography
11
Love or PR Stunt?
Lindsay Lohan's Lesbian Marriage
10
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
9
Aggressive Affair Editorials (NSFW)
‘All or Nothing' in Vogue Nippon Builds on Lesbian
8
Fomosexuality Comes Out of the Closet on Ugly Betty
7
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
6
Gender Blending, Metrosexuality And Everything In Between
5
Robot Fetishism and Technosexuality aka "I'm in Love with an Actroid"
4
Sapphic Editorials
Claudia Schiffer and Eva Herzigova Get Intimate for Vogue
3
Lesbianesque Supermodel Ads
Longchamp Goes GirlxGirl With Kate Moss & Pivovarova
2
Homosexuality vs. Mutated Humans
Sexual Diversity Ads: What is Weird For You?
1
The Celeb Lesbian Fascination
Britney Spears As "Faster Pussycat" Lesbian Killer
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Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Fashion Cookware Collabs
For Love & Lemons X Lynnee Marry Whimsical Intimates with Cookware
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Queer Wool Runway Looks
I Wool Survive Turns Wool from Gay Rams into Handcrafted Runway Pieces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Reality-Style Dating App Series
Tinder's Double Date Island Spotlights Creator Friends in Ibiza
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Anti-Romantic Shrine Activations
Tinder Presents a Breakup Shrine in Tokyo
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
AI-Generated Journalist Avatars
Synthesia Creates Helen Drew Avatar For BBC London
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Celeb-Backed Intimacy Supplements
Kourtney Kardashian Launches Sexual Wellness Gummy Lemme Play
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Avant-Garde Haute-Couture Fashion Exhibits
The Rick Owens 'Temple of Love' Exhibition is Stunning
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Water-Activated Pigment Discs
Leaked Labs Invites Its Community into the Development Process
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Future-Facing Intimacy Technologies
Lovsense Made a Splash at CES 2026 with Its Intimacy Tech
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Pheromone-Mimicking Fragrances
String Theory Fragrances Use Phero-Mimetic Tech to Enhance Desire
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Student-Produced Fashion Shows
LIM College Presents Its 81st Fashion Show at the Glasshouse
Cocktail-Celebrating Liqueur Campaigns
This St-Germain Campaign Stars Sophie Turner
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Fandom-First Search Engines
Lore Helps Fans Research & Track Interests from a Central Hub
Denim Cowboy-Inspired Campaigns
Levi's Taps Beyoncé for the Final Chapter of REIIMAGINE Campaign
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Cheeky Garlic-Inspired Couture Campaigns
Hellmann's and Arielle Vandenberg Promote Garlic Aioli
Identity-Exploring Clothing
Muted Desires Chapter 5 “Shapes We Take” Capsule Explores Archetypes
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
True Crime-Themed Apparel Shops
Emma Kenny Offers Shirts, Wearables Inspired by Crime Stories
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Fake Message Generators
Phone Gags Creates Realistic Fake Texts and Shareable Screens
Public Health Documentary Web-Series
La Roche-Posay Launches The Burning Truth Series
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Spiked Soda Mocktails
Tempted Dirty Shirley Gives the Iconic Shirley Temple a Grown-Up Spin
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Immersive Grid Campaigns
Madonna Confessions II Campaign Transforms Grindr into a Global Rollout
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Interactive Solidified Remains Quizes
Parting Stone Celebrated April Fool's with a Playful Quiz
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Verified Human Streaming Programs
Verified by Spotify Confirms That an Artist is a Real Person
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Glue-Free Natural-Looking Falsies
The Kiss imPRESS Falsies are Hassle Free and Affordable
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Arcade-Style Rhythm Games
Lowiro Released the 'In Falsus' Featuring Unique Music
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
Heist-Inspired Fashion Campaigns
The Get Away by Primark Tells a Story of Thrilling Good Deals
HIV Stigma-Addressing Films
Casey House Released the Big Fucking Deal Short Film
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews
Anonymous Campus Story Sharing
Unstag Enables Anonymous Sharing for College Communities
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign