All day long, I've been reading rumors about LeAnn Rimes' husband Dean Sheremet, who's been outed as gay by someone in his family. The issues these allegations raise about faking sexuality led me to peruse the Trend Hunter archives for more ways sexuality is faked.
Our culture's fascination with sexuality doesn't just stop with couples like LeAnn Rimes and Dean Sheremet. There are magazine spreads, high fashion ads and even PR stunts that exploit the shock of homosexuality. Check out the most viral examples of these below.
15 Ways Sexuality is Faked
From Rumors About LeAnn Rimes' Husband to Steamy Magazine Shoots:
Marissa Brassfield — Mar 22, 2009 — Naughty
12
Kissing Strangers as Art
Iranian Ashkan Sahihi Explores Sexuality with Photography
11
Love or PR Stunt?
Lindsay Lohan's Lesbian Marriage
10
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
9
Aggressive Affair Editorials (NSFW)
‘All or Nothing' in Vogue Nippon Builds on Lesbian
8
Fomosexuality Comes Out of the Closet on Ugly Betty
7
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
6
Gender Blending, Metrosexuality And Everything In Between
5
Robot Fetishism and Technosexuality aka "I'm in Love with an Actroid"
4
Sapphic Editorials
Claudia Schiffer and Eva Herzigova Get Intimate for Vogue
3
Lesbianesque Supermodel Ads
Longchamp Goes GirlxGirl With Kate Moss & Pivovarova
2
Homosexuality vs. Mutated Humans
Sexual Diversity Ads: What is Weird For You?
1
The Celeb Lesbian Fascination
Britney Spears As "Faster Pussycat" Lesbian Killer
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Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Fashion Cookware Collabs
For Love & Lemons X Lynnee Marry Whimsical Intimates with Cookware
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Queer Wool Runway Looks
I Wool Survive Turns Wool from Gay Rams into Handcrafted Runway Pieces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Reality-Style Dating App Series
Tinder's Double Date Island Spotlights Creator Friends in Ibiza
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Anti-Romantic Shrine Activations
Tinder Presents a Breakup Shrine in Tokyo
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
Celeb-Backed Intimacy Supplements
Kourtney Kardashian Launches Sexual Wellness Gummy Lemme Play
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Avant-Garde Haute-Couture Fashion Exhibits
The Rick Owens 'Temple of Love' Exhibition is Stunning
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Water-Activated Pigment Discs
Leaked Labs Invites Its Community into the Development Process
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Future-Facing Intimacy Technologies
Lovsense Made a Splash at CES 2026 with Its Intimacy Tech
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Cocktail-Celebrating Liqueur Campaigns
This St-Germain Campaign Stars Sophie Turner
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Fandom-First Search Engines
Lore Helps Fans Research & Track Interests from a Central Hub
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Denim Cowboy-Inspired Campaigns
Levi's Taps Beyoncé for the Final Chapter of REIIMAGINE Campaign
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
True Crime-Themed Apparel Shops
Emma Kenny Offers Shirts, Wearables Inspired by Crime Stories
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Country Star-Collab Glamorous Denim
Good American and Dolly Parton Launch the Joleans Range
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Fake Message Generators
Phone Gags Creates Realistic Fake Texts and Shareable Screens
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Student-Produced Fashion Shows
LIM College Presents Its 81st Fashion Show at the Glasshouse
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Glue-Free Natural-Looking Falsies
The Kiss imPRESS Falsies are Hassle Free and Affordable
In-Depth Dermatologist Web Series
L'Oréal Derm Detective: Demystifying Dermatology is Insightful
Curated Celebrity Beauty Capsules
Hourglass Cosmetics Announces the Olivia Dean Edit
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Gender-Based Violence Awareness Films
My Friend Max Hate Exposes the Dark Side of Online Influence
Arcade-Style Rhythm Games
Lowiro Released the 'In Falsus' Featuring Unique Music
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
HIV Stigma-Addressing Films
Casey House Released the Big Fucking Deal Short Film
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
Positive Sensual Miami Museums
Snøhetta Designs the Second Museum of Sex in a Warehouse
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews
Anonymous Campus Story Sharing
Unstag Enables Anonymous Sharing for College Communities
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
AI-Generated Journalist Avatars
Synthesia Creates Helen Drew Avatar For BBC London