All day long, I've been reading rumors about LeAnn Rimes' husband Dean Sheremet, who's been outed as gay by someone in his family. The issues these allegations raise about faking sexuality led me to peruse the Trend Hunter archives for more ways sexuality is faked.
Our culture's fascination with sexuality doesn't just stop with couples like LeAnn Rimes and Dean Sheremet. There are magazine spreads, high fashion ads and even PR stunts that exploit the shock of homosexuality. Check out the most viral examples of these below.
15 Ways Sexuality is Faked
From Rumors About LeAnn Rimes' Husband to Steamy Magazine Shoots:
Marissa Brassfield — Mar 22, 2009 — Naughty
9
Kissing Strangers as Art
Iranian Ashkan Sahihi Explores Sexuality with Photography
8
Love or PR Stunt?
Lindsay Lohan's Lesbian Marriage
7
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
6
Girl-On-Girl Supermodel Ads
Longchamp Campaign Evokes Lesbianism (UPDATE)
5
Gender Blending, Metrosexuality And Everything In Between
4
Lesbianesque Supermodel Ads
Longchamp Goes GirlxGirl With Kate Moss & Pivovarova
3
Homosexuality vs. Mutated Humans
Sexual Diversity Ads: What is Weird For You?
2
The Celeb Lesbian Fascination
Britney Spears As "Faster Pussycat" Lesbian Killer
1
Skin Support Gummies
Lemme Skin Firming & Hydrating Gummy Rings Feature a Ceramide Extract
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Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon Hunters
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Fashion Cookware Collabs
For Love & Lemons X Lynnee Marry Whimsical Intimates with Cookware
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Music-Forward Denim Campaigns
Levi's Tapped Charlotte Cardin, ROSÉ and Doechii for Its Latest Push
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Queer Wool Runway Looks
I Wool Survive Turns Wool from Gay Rams into Handcrafted Runway Pieces
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Reality-Style Dating App Series
Tinder's Double Date Island Spotlights Creator Friends in Ibiza
Anti-Romantic Shrine Activations
Tinder Presents a Breakup Shrine in Tokyo
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
AI-Generated Journalist Avatars
Synthesia Creates Helen Drew Avatar For BBC London
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Water-Activated Pigment Discs
Leaked Labs Invites Its Community into the Development Process
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Candid Home Life-Inspired Campaigns
Jacquemus' New Film Stars Pamela Anderson and Her Sons
Portrait Photography Books
Annie Leibovitz Book Compiles Decades of Cultural Portrait Work
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Future-Facing Intimacy Technologies
Lovsense Made a Splash at CES 2026 with Its Intimacy Tech
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Pheromone-Mimicking Fragrances
String Theory Fragrances Use Phero-Mimetic Tech to Enhance Desire
Skincare-Inspired Dessert Pop-Ups
La Mer & Chef Neil Perry Launched a Retro Ice Cream Pop-Up
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Comedic Activewear Campaigns
This SKIMS Menswear Campaign Stars Will Ferrell
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Artistic Celebrity-Fronted Fashion Ads
Alaïa Partners with Hailey Bieber for Archetypes Ad
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Student-Produced Fashion Shows
LIM College Presents Its 81st Fashion Show at the Glasshouse
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Fandom-First Search Engines
Lore Helps Fans Research & Track Interests from a Central Hub
Denim Cowboy-Inspired Campaigns
Levi's Taps Beyoncé for the Final Chapter of REIIMAGINE Campaign
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Cheeky Garlic-Inspired Couture Campaigns
Hellmann's and Arielle Vandenberg Promote Garlic Aioli
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
True Crime-Themed Apparel Shops
Emma Kenny Offers Shirts, Wearables Inspired by Crime Stories
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Public Health Documentary Web-Series
La Roche-Posay Launches The Burning Truth Series
Romantic Group Exhibitions
The Summerlove Sensation Exhibition Explores Love, Desire, and Intimacy
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Fake Message Generators
Phone Gags Creates Realistic Fake Texts and Shareable Screens
Transgender-Celebrating Beauty Partnerships
Lush Cosmetics Doubles Down on Transgender Advocacy
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Creator Reality Series
Bikini Island is Part Competition, Part Entrepreneurial Experiment
Spiked Soda Mocktails
Tempted Dirty Shirley Gives the Iconic Shirley Temple a Grown-Up Spin
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Magazine-Style Fashion Columns
The Fold-er by Zara Shares Curations & Insights from Tastemakers
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
In-App Unscripted Microseries
Bravo's Salon Confessionals Spills Personal Stories, Drama & More
Immersive Grid Campaigns
Madonna Confessions II Campaign Transforms Grindr into a Global Rollout
Immersive Festival Speakeasies
The Pretty Girl Parlour by Kiss Products Transports Festival-Goers
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Creative Storytelling Tools
LoveTales Turns Real Relationships Into Illustrated Storybooks
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Interactive Solidified Remains Quizes
Parting Stone Celebrated April Fool's with a Playful Quiz
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Verified Human Streaming Programs
Verified by Spotify Confirms That an Artist is a Real Person
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Authentic Self-Focused Dating Apps
The Glimr Dating App Places an Emphasis on Authenticity
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Artful Anniversary Magazines
Acne Paper Issue 21 Autoportrait Reflects on 30 Years of Acne Studios
Vertical Video Microdramas
Peacock's Campus Confidential: Miami Was Made for Phone Viewing
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Arcade-Style Rhythm Games
Lowiro Released the 'In Falsus' Featuring Unique Music
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Education-Focused Brand Advocacy Initiatives
Mira Advocates for Sex and Hormonal Health Education
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Healthcare Professional Appreciation PSAs
Annie Estrin Pays Homage to Healthcare Professionals
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
2SLGBTQIA+ Health Disparities Research
Pink Triangle Press Published the Pink Paper on Health
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
HIV Stigma-Addressing Films
Casey House Released the Big Fucking Deal Short Film
Heist-Inspired Fashion Campaigns
The Get Away by Primark Tells a Story of Thrilling Good Deals
Intimacy Tracking Apps
Sexual Calendar Helps Users Privately Track Personal Relationship Moments
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'
Vibrant Fashion-Forward Publications
LIFE / STYLE by Aki Kim and Koichi Suzuki Kim is Playful
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Anonymous Campus Story Sharing
Unstag Enables Anonymous Sharing for College Communities